Musings

A hodge podge of industry insights, project reflections, and other POVs.

Here at Trampoline, Wordle captured our attention fast. Creating a dedicated Slack channel was the first step in the making of a daily collective ritual. Before some of us have arrived at work and w...

Fool Me Once…

The hardest day of my career was on March 16th, 2020, when I stood in front of our 50 staff with a list of names that we were forced to lay off. The room was filled with fear, disbelief, and tears. An...
It’s masks off and smiles all around here as we announce a key promotion for one of our own and the addition of two new industry vets to the Trampoline fold. Adam Bates, Andrea Hickey, and Shawn Kin...
If you’ve ever walked through the elevator door at Trampoline, Danielle was probably the first friendly face there to greet you. As office manager, she keeps things well oiled. Earning several additio...
We worked on many impactful projects throughout 2021. From showcasing our city across the country, getting Nova Scotians vaccinated, and creating tons of other brand experiences along the way, our tea...
Whether you already live here, want to return home, or are looking for a new adventure, there’s never been a better time to live in Halifax. One of Canada’s fasting growing cities, Halifax is beautifu...

Green Means Go!

Last month Leslie and I were in Vernazza, Italy, one of the five villages that make up the Cinque Terre, and suddenly I felt almost whole for the first time in 18 months. I remember the moment it happ...

Get Up There 2021

Who dies from hemorrhoids? “On September 21st, 2008, my 70-year-old father died of hemorrhoids. That is to say, hemorrhoids had been masking the symptoms of colon cancer for some time,” said Mark Gasc...
At the beginning of March, I had the opportunity to virtually attend DX3, Canada’s biggest retail marketing & technology event. With an impressive line-up of over 100 different speakers from brand...
The importance of organizational values comes up again and again in my textbook as I finish my last semester at Saint Mary’s University, where I’m completing my Bachelor's Commerce degree in Marketing...

Bounce Back Recruitment

Throughout the pandemic, Trampoline has been honoured to be the agency of choice for many clients who’ve been integral to helping Nova Scotia bounce back. From a macro-perspective, we’ve partnered wi...
This past year faced us all with unprecedented challenges and changes, and the world of ecommerce was no exception. Before the pandemic social shopping and ecommerce were not topics that were very wid...
We are officially bringing our technology, digital and web development agency Twist & Bits in-house, reflecting client focus on technology and innovation with a strong connection to creativity, me...
  There’s no denying that the retail sector has been heavily impacted this year due to COVID-19 and this impact continued to be felt during the Holiday season. Typically, shops would be packed with a...
Raz Luca is now Vice President, Media. “Many of Trampoline’s clients turned to us in 2020 to accelerate changes in digital communication and identify more flexible and data driven approaches to media...
It’s that time of year again, and not to get all humbug on you, but celebrating the holidays in 2020 just kinda sucks.  But as hard as the holidays are for us, the ugly truth is they are even harder ...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Review of virtual events and doorstep experiences as experiential marketing during the pandemic. Michelle Collins, founder and president of A Non-Agency identifies experiential marketing as a form of...
High-level UX and accessibility tips and considerations for building or maintaining a website. User experience, user-friendly, accessibility are all buzz words we commonly hear about with anything di...
It’s no surprise that consumers flocked to online shopping when we were all told to “STAY THE BLAZES HOME” earlier this year as COVID-19 came to Canada. Ecommerce sales in Canada hit a record $3.9 bil...
This weekend I was cleaning out my closet when I came across a bag with six dirty dress shirts. Six shirts that I had not seen/worn since last March. They had been shoved in the bag to be dropped at t...

Typography Trends 2020

As 2020 is slowly coming to end, it’s hard not to notice the wide array of typogrpahy trends that have been circling around us this past year. Some designers are embracing technology with innovative f...
You want options? We got options. I've been working in the advertising industry for nearly 10 years now, with more than 8 of those years in media. I started by filing insertion orders and running sma...
This week marked the release of the Vividata Fall 2020 Study providing audience insights into 36,915 Canadians across the country. The robust sample size that Vividata continues to bring forward has m...

Designing for COVID-19

Throughout human history, some of the most important messages have been shared with the world through visual communication. Today is no different. Not only has 2020 come with a pandemic, but there hav...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Calling all Haligonians! This October, it’s time to cast your vote in the upcoming Municipal Election. There is no question that 2020 has certainly come with its challenges for the Halifax Regional Mu...
To say our world has seen a lot of change lately would be an understatement. One part of that change saw COVID-19 shutting down offices across the world throughout the spring. At Trampoline, we found ...
COVID-19 has turned the world on its head, and it’s expected that the holiday season will be no different. With new shopping trends emerging and retailers being faced with ongoing challenges, it’s cle...

Halifax is on the Move

  Thanks to the team at Apple who have made their robust mobile data readily available (they have 50.4% market share in the Canadian mobile segment and a significant lead on number 2 Samsung which c...
In the summer of 2019 (15 months ago at the time of writing this post), I saw a problem with how we were tackling projects and began talking with my teammates about a proposed approach. The problem: ...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
That’s been the jumping off point for the Heart Soul Halifax campaign we developed for our partners at Discover Halifax. Encouraging Haligonians, Nova Scotians, and now Maritimers to rediscover all th...
Hundreds of advertisers have paused Facebook advertising this month in support of a campaign against hate speech that many feel has been left unchecked on the platform. Nearly a week into the month, t...
In four years, Nine Locks Brewery has become the #1 craft beer brewery in Nova Scotia. Not only does it have the highest volume but also at least 3 of the top ten craft beer brands. Just after we star...
Dr. Strang and Premier Stephen McNeil opened up Nova Scotia, burst the family bubbles and at this point, we hadn’t had a new case of COVID-19 in 12 days. But leaving Halifax—and the downtown core, whi...
Normally this time of the year is filled with photos of prom dates, stressful exams and saying goodbye to our high school years. Instead the class of 2020 was forced to trade in tradition for social d...
Here are highlights from The Angus Reid Institute’s (ARI) twelfth week survey. View the full Angus Reid Report.  Bounceback from last week’s drop in optimism The significant decrease in whether peop...
Since March 17th, the Trampoline team has been practicing good business distancing and working from home. This has meant setting up at-home offices and adapting to a new “normal.” Now as restrictions ...
I just sat through yet another zoom webinar and I have to tell you, it was the best 90 minutes I’ve spent in the past month, not on a golf course 😃🏌️‍♂️. Discover Halifax hosted a webinar this morning...

Bounceback

According to Newton, an object at rest stays at rest, and an object in motion stays in motion. I think we can all agree that we all did a heroic job in Nova Scotia of coming to rest after the outbreak...
As pandemic related precautions were announced and the province was put in lockdown, the NSLC was set to launch their spring programming—Fresh Flavours. Heavily product focused, this integrated campai...
Are you overwhelmed by or struggling to quickly pivot your business to serve customers online? People are staying home and social anxiety is heightened to a level we’ve never seen in our lifetime. For...

Adapting Together

Animation created with our friends at Accomplice Content For the past two weeks we have tried to do our part and practice good Business Distancing. On Monday, March 16th we temporarily vacated our...