Musings
A hodge podge of industry insights, project reflections, and other POVs.
Every day one Nova Scotian dies from a disease that is 90% preventable. That disease is colorectal cancer.
On March 3 we kicked off Colorectal Cancer Awareness Month by dropping our sneakers and bra...
Trampoline Branding is thrilled to have been chosen as the Agency of Record (AOR) for Discover Halifax, the destination marketing organization for the region. Trampoline had been Discover Halifax’s in...
The first thing you see when entering our office is a projection of a personalized monthly calendar filled with all things Trampoline-related. Our calendar is jam-packed with reminders about employee ...
We’re looking for new neighbours. Preferably, some people in the creative industry like us. Because we don’t call ourselves Trampoline for nothing—we love bouncing ideas off smart people like you.
Wh...
Trampoline is pleased to announce the departure of an award-winning designer.
No, not a typo; we are thrilled to announce that Britt Hall will be leaving Trampoline and Halifax this spring, (w...
It’s with immense pleasure that we officially announce that Julie Hallett has re-joined Trampoline as Director of Insights, Strategy and Content. A former employee and longtime friend of Trampoline, J...
There’s lots of buzz about shopping locally during the holiday season, and for good reason. Doing so supports small businesses, independent makers, and stimulates the local economy. Also, not only doe...
In short, design thinking is a process used to solve a problem. You might already use a variation of this process in your own work and not realize it. Design Thinking is not only for designers, it c...
Are you looking to become more sustainable in your office? At Trampoline, we’re always looking for new ways to go green and help make our planet a better place. Here are some tricks that have worked f...
My early days in advertising were turbulent. Feeling lost would bring me to tears one minute, and having my ideas chosen would give me goosebumps the next. For a while, I assumed that was the way of...
Chances are if your website or app has been using Google Analytics for performance measurement, you’ve seen something like this after logging in recently:
So, what does this mean? Basically,...
Video advertising has long been a reliable method for brands to reach their intended audience. This form of advertising always finds new ways to captivate the audience and evolve the way marketers c...
They say breakfast is the most important meal of the day, and dinner is always the most formal. That leaves lunch to be an afterthought for many of us — from sad sandwiches to unsatisfying grab-and-...
Advertising is a form of public communication, and with that comes responsibility. A duty to challenge stereotypes, represent marginalized groups, and ultimately, to reflect the human experience in al...
Here at Trampoline, Wordle captured our attention fast. Creating a dedicated Slack channel was the first step in the making of a daily collective ritual. Before some of us have arrived at work and w...
The hardest day of my career was on March 16th, 2020, when I stood in front of our 50 staff with a list of names that we were forced to lay off. The room was filled with fear, disbelief, and tears. An...
It’s masks off and smiles all around here as we announce a key promotion for one of our own and the addition of two new industry vets to the Trampoline fold.
Adam Bates, Andrea Hickey, and Shawn KingI...
If you’ve ever walked through the elevator door at Trampoline, Danielle was probably the first friendly face there to greet you. As office manager, she keeps things well oiled. Earning several additio...
We worked on many impactful projects throughout 2021. From showcasing our city across the country, getting Nova Scotians vaccinated, and creating tons of other brand experiences along the way, our tea...
Whether you already live here, want to return home, or are looking for a new adventure, there’s never been a better time to live in Halifax. One of Canada’s fasting growing cities, Halifax is beautifu...
Last month Leslie and I were in Vernazza, Italy, one of the five villages that make up the Cinque Terre, and suddenly I felt almost whole for the first time in 18 months. I remember the moment it happ...
At the top of Pizza Delight’s brand pyramid, you’ll find the phrase “Pizza is what we make. Delight is what we do.” Many brands have lofty statements atop their pyramid, but if you begin to dig deeper...
Who dies from hemorrhoids? “On September 21st, 2008, my 70-year-old father died of hemorrhoids. That is to say, hemorrhoids had been masking the symptoms of colon cancer for some time,” said Mark Gasc...
No one is going to argue that a well-executed and deployed brand message that pushes all the right buttons isn’t a great recipe for any business or organization to move the needle on sales or awarenes...
As the second wave of COVID-19 hit Nova Scotia in early November, it was evident that the holiday season was going to look very different than previous years. With restrictions in place for HRM, inclu...
At the beginning of March, I had the opportunity to virtually attend DX3, Canada’s biggest retail marketing & technology event. With an impressive line-up of over 100 different speakers from brand...
The importance of organizational values comes up again and again in my textbook as I finish my last semester at Saint Mary’s University, where I’m completing my Bachelor's Commerce degree in Marketing...
Throughout the pandemic, Trampoline has been honoured to be the agency of choice for many clients who’ve been integral to helping Nova Scotia bounce back.
From a macro-perspective, we’ve partnered wi...
This past year faced us all with unprecedented challenges and changes, and the world of ecommerce was no exception. Before the pandemic social shopping and ecommerce were not topics that were very wid...
While Tom Brady earned his 7th Super Bowl title last Sunday, it marked another year without American ads televised on Canadian networks. In what has been a legislative back and forth involving the CRT...
We are officially bringing our technology, digital and web development agency Twist & Bits in-house, reflecting client focus on technology and innovation with a strong connection to creativity, me...
There’s no denying that the retail sector has been heavily impacted this year due to COVID-19 and this impact continued to be felt during the Holiday season. Typically, shops would be packed with a...
Raz Luca is now Vice President, Media.
“Many of Trampoline’s clients turned to us in 2020 to accelerate changes in digital communication and identify more flexible and data driven approaches to media...
After the first COVID-19 wave and before the second wave, I had the chance to enjoy a nice lunch with a senior executive in a national health care company.
Although the executive lived and worked in ...
It’s that time of year again, and not to get all humbug on you, but celebrating the holidays in 2020 just kinda sucks.
But as hard as the holidays are for us, the ugly truth is they are even harder f...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Opening a business can be daunting and overwhelming at the best of times, but try adding a global pandemic to the mix. That didn’t stop Aidan Coleman and this team at Arthur’s Urban Market.
“Opening...
Review of virtual events and doorstep experiences as experiential marketing during the pandemic.
Michelle Collins, founder and president of A Non-Agency identifies experiential marketing as a form of...
High-level UX and accessibility tips and considerations for building or maintaining a website.
User experience, user-friendly, accessibility are all buzz words we commonly hear about with anything di...
It’s no surprise that consumers flocked to online shopping when we were all told to “STAY THE BLAZES HOME” earlier this year as COVID-19 came to Canada. Ecommerce sales in Canada hit a record $3.9 bil...
Tonight’s the night!
Americans, Canadians and many around the world will be watching the outcome of the US Presidential election, with the incumbent Donald J. Trump facing off against former Vice Pre...
This weekend I was cleaning out my closet when I came across a bag with six dirty dress shirts. Six shirts that I had not seen/worn since last March. They had been shoved in the bag to be dropped at t...
As 2020 is slowly coming to end, it’s hard not to notice the wide array of typogrpahy trends that have been circling around us this past year. Some designers are embracing technology with innovative f...
You want options? We got options.
I've been working in the advertising industry for nearly 10 years now, with more than 8 of those years in media. I started by filing insertion orders and running sma...
This week marked the release of the Vividata Fall 2020 Study providing audience insights into 36,915 Canadians across the country. The robust sample size that Vividata continues to bring forward has m...
Throughout human history, some of the most important messages have been shared with the world through visual communication. Today is no different. Not only has 2020 come with a pandemic, but there hav...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Calling all Haligonians! This October, it’s time to cast your vote in the upcoming Municipal Election. There is no question that 2020 has certainly come with its challenges for the Halifax Regional Mu...
To say our world has seen a lot of change lately would be an understatement. One part of that change saw COVID-19 shutting down offices across the world throughout the spring. At Trampoline, we found ...
COVID-19 has turned the world on its head, and it’s expected that the holiday season will be no different. With new shopping trends emerging and retailers being faced with ongoing challenges, it’s cle...
Thanks to the team at Apple who have made their robust mobile data readily available (they have 50.4% market share in the Canadian mobile segment and a significant lead on number 2 Samsung which co...
In the summer of 2019 (15 months ago at the time of writing this post), I saw a problem with how we were tackling projects and began talking with my teammates about a proposed approach.
The problem: ...
There’s no doubt that COVID-19 has taken a toll on everyone. But for those in need of shelter who face daily hardships in the best of times, the effects of a global pandemic can be even more devastati...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
The top two advertising sellers in the world - Google and Facebook - rarely grab headlines for good work that they do. But back in March as COVID-19 grinded the global economy to a halt and threatened...
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a vanilla...
Tourism Promotion During a Pandemic
Over the past decade, tourism promotion in Nova Scotia has made some impressive strategic strides in how we sell ourselves to the world. I’ll be so bold as to say ...
That’s been the jumping off point for the Heart Soul Halifax campaign we developed for our partners at Discover Halifax. Encouraging Haligonians, Nova Scotians, and now Maritimers to rediscover all th...
Hundreds of advertisers have paused Facebook advertising this month in support of a campaign against hate speech that many feel has been left unchecked on the platform. Nearly a week into the month, t...
In four years, Nine Locks Brewery has become the #1 craft beer brewery in Nova Scotia. Not only does it have the highest volume but also at least 3 of the top ten craft beer brands. Just after we star...
Dr. Strang and Premier Stephen McNeil opened up Nova Scotia, burst the family bubbles and at this point, we hadn’t had a new case of COVID-19 in 12 days. But leaving Halifax—and the downtown core, whi...
Normally this time of the year is filled with photos of prom dates, stressful exams and saying goodbye to our high school years. Instead the class of 2020 was forced to trade in tradition for social d...
How do we bounce back after huge parts of our economy were shut down in the fight against the COVID-19 global pandemic?
That’s the question businesses, other organizations and individuals are grappl...
Here are highlights from The Angus Reid Institute’s (ARI) twelfth week survey. View the full Angus Reid Report.
Bounceback from last week’s drop in optimism
The significant decrease in whether peop...
Since March 17th, the Trampoline team has been practicing good business distancing and working from home. This has meant setting up at-home offices and adapting to a new “normal.” Now as restrictions ...
I just sat through yet another zoom webinar and I have to tell you, it was the best 90 minutes I’ve spent in the past month, not on a golf course 😃🏌️♂️. Discover Halifax hosted a webinar this morning...
According to Newton, an object at rest stays at rest, and an object in motion stays in motion. I think we can all agree that we all did a heroic job in Nova Scotia of coming to rest after the outbreak...
As pandemic related precautions were announced and the province was put in lockdown, the NSLC was set to launch their spring programming—Fresh Flavours. Heavily product focused, this integrated campai...
Are you overwhelmed by or struggling to quickly pivot your business to serve customers online? People are staying home and social anxiety is heightened to a level we’ve never seen in our lifetime. For...
The Tide Turners series is dedicated to turn-around stories from right here in Nova Scotia. Though each story is unique in its own way, they share some key ingredients: A place with untapped potentia...
Animation created with our friends at Accomplice ContentFor the past two weeks we have tried to do our part and practice good Business Distancing. On Monday, March 16th we temporarily vacated our new ...