Big Numbers. Big Love.

62 shoot days. Over 200 hours of footage. 55 finished videos and 216 photos for 19 partners. Last summer, our content producer and his crews explored and filmed every corner of Nova Scotia, shining a light on many of our hidden gems as well as an even brighter, and more beautiful light, on our iconic attractions. From mind-blowing stars at dark sky preserves to dining on the ocean floor, even those of us who live here feel like we’re seeing Nova Scotia for the first time.

See Nova Scotia, like you've never seen it before.

The Waterfront
Where excitement comes ashore.

Kejimkujik Park
One of our natural wonders.

Wine Country
Exceptional wines, exceptional scenery.

Yarmouth & Acadian Shores
You’ve never seen stars like this before.

Our Work

Saint Mary's University

Amazing things happen here.

Every student has the potential to accomplish amazing things. But not every university has what it takes to develop that potential. A small, supportive school with global reach, Saint Mary’s is a place where students can see their big dreams come to life. Need proof? Look no further than the incredible individuals—past and present—who make up the SMU community. Clearly this is an institution that knows how to turn potential into some seriously amazing things.

As a result of our ongoing partnership with the SMU recruitment team, domestic applications and corresponding enrollment were way up for 2015-2016.



We are all hosts.

An important part of the NSLC’s brand essence is helping Nova Scotians celebrate life’s many occasions. Nova Scotians love to host. Just by virtue of where we live, “WE ARE all HOSTS”. This simple and empowering statement steers our ship from campaign to campaign providing a welcoming single- minded approach. The holidays, being for many the busiest time of year for hosting, provide the perfect place for the brand to come alive.

Take the guessing out of gifting.

We wanted to remind Nova Scotian's that giving NSLC gift cards is a great way to make sure the recipient gets exactly what they love every time.


Halifax Shopping Centre

Shopping is our middle name.

You call something your “middle name” when it’s a quality that defines you. But in the case of Halifax Shopping Centre, shopping really is their middle name. Talk about a convenient coincidence. With a growing list of exclusive retailers and a seventy-million-dollar renovation project well underway, there’s simply no other mall in Atlantic Canada that embodies the true essence of shopping quite like HSC.

Did you know?

HSC has maintained the highest sales per square foot in Atlantic Canada for the past two years.