Ian Bezanson Promoted to VP Technology

Rob Batherson

We are officially bringing our technology, digital and web development agency Twist & Bits in-house, reflecting client focus on technology and innovation with a strong connection to creativity, media and analytics.

The move results in an expanded role for Ian Bezanson, who is now Vice President of Technology. Bezanson was the founder and CEO of Bits Creative Agency, which after a decade of success and growth was purchased by Trampoline in late 2018 and brought under a new banner, Twist & Bits, that operated as Trampoline’s sister agency. Previously located at two separate offices, Trampoline and Twist & Bits moved in together at a new location in downtown Halifax at the end of 2019. As managing director of Twist & Bits over the last two years, Bezanson led a team that focused on communication and technology solutions that solve business problems and drive sales revenue.

“Thanks to Ian’s leadership and ability to attract and retain clients, Trampoline is a much more digitally focused agency today,” said Leslie Gascoigne, President of Trampoline. “In his new role as Vice President, Technology, Ian will do what he’s always done to support clients and now be key to ensuring all of Trampoline’s clients have the best digital communications solutions at their disposal.”

In addition to his two decades of digital and technology consulting experience, Bezanson has given back to the community, serving as a member of Dalhousie University’s Board of Governors and President of the Dalhousie Alumni Association. He holds a Bachelor of Computer Science from Dalhousie University.

“Ian Bezanson is so much more than just an agency supplier, he’s truly part of our Marketing and Ecommerce team. With COVID-19 accelerating the importance and need for ecommerce, Ian and his team worked diligently to quickly implement tools such as the ability to offer Virtual Appointments and Curbside Pickup that provides a seamless shopping experience and meets today’s customer expectations,” said Moira MacDonald, National Marketing Director at CJ Limited (Charm Diamond Centres, Crescent Gold & Diamonds and Ben Moss Jewellers). “We couldn’t have asked for a more trusted digital marketing partner especially during these challenging times.”

Bezanson is a member of the agency’s executive team, including Leslie Gascoigne, Mark Gascoigne (CEO), Rob Batherson (EVP-Public Relations), Raz Luca (VP-Media) and Adam Bates (Controller).