Killam Apartment Reit

The apartment search, made better 

What We Did
  • Copywriting
  • Research & Strategy
  • Web Development
  • Wireframes & Prototyping
  • Content Creation
  • UX/UI Design
  • Web Design
The Insight
Killam’s request for a refresh

Killam Apartment REIT wanted a better website experience for both their current residents and prospective tenants. The aim was to deliver an optimized journey, seamlessly guiding the user from the curiosity phase to finding that perfect home. We also needed to give people a reason to choose Killam, and current residents a motive to renew their leases. 

The In-between
A strategic start

We kicked it off with a mood board to expand brand colours, establishing a look and feel. Next came an overview of the site’s Information Architecture, where we looked for opportunities to improve the customer’s journey. We worked collaboratively with Killam to bring their brand story to life—adding new pages to outline everything from their commitment to sustainability and affordable housing, to the perks of renting from them. 

Let’s work together