Nova Scotia Health Authority

Launching new support for Nova Scotians

What we did
  • Art Direction
  • Copywriting
  • Integrated Campaign
  • Research & Strategy
  • Design
  • Media
The Peer Support Phone Service

It’s not always easy to share how we’re feeling, but when you’re ready to talk the peer supporters are ready to listen.

To launch this brand new, innovative service, this campaign needed to both create province-wide awareness that a peer support telephone service is now available and provide high-level education on what that means and who the service is for.

As the phone line exists in an ecosystem of mental health resources and is specifically not intended for crisis or emergency calls, a careful balance needed to be struck in the tone and expression of the campaign.

Let’s work together