Nova Scotia Health Authority
Launching new support for Nova Scotians
- Art Direction
- Integrated Campaign
- Research & Strategy
It’s not always easy to share how we’re feeling, but when you’re ready to talk the peer supporters are ready to listen.
To launch this brand new, innovative service, this campaign needed to both create province-wide awareness that a peer support telephone service is now available and provide high-level education on what that means and who the service is for.
As the phone line exists in an ecosystem of mental health resources and is specifically not intended for crisis or emergency calls, a careful balance needed to be struck in the tone and expression of the campaign.