Boxcar Country Music Festival
- Art Direction
Something new is rolling into Saint John this summer, and we were thrilled to help the team at Area 506 jump the track! Boxcar Country Music Festival will take place on the Saint John waterfront, featuring an exciting lineup of top Canadian country music artists supported by New Brunswick fan favourites and homegrown talent.
Historically a rock music fest, we were tasked with developing a brand identity that would engage a new audience of country music fans while incorporating this year’s theme around the CPR Locomotive 508 that sank to the bottom of the river, and some believe it was never salvaged.
Full steam ahead, we began conceptualizing and designing various campaign elements to build momentum for the festival, including many various creative asset designs, website collateral, social media assets, and print and video executions.