Stories from Home
- Integrated Campaign
- Research & Strategy
- Video Production
Continuing the path begun with the Acts of Delight community recognition program, in 2023, we set about further capitalizing on Pizza Delight's inherent connection to the communities they serve and communicating the commitment to the quality of their food—something they feel they weren’t telling people enough about.
To accomplish this, we took a content-driven approach, filming multiple franchisee stories from various locations around Atlantic Canada. The stories were then used to create authentic and sincere creative assets, including long-format films, video cut-downs, still images, social assets, and beyond. Production of the campaign is still in process, but some of the resulting work is already in market and bringing people home to Pizza Delight.