International Canoe Federation

Canoe'22 World Championships

What we did
  • Art Direction
  • Branding
  • Campaign
  • Design
Project Overview
Paddles up!

With our love for everything local, we were excited to support Lake Banook in hosting the 2022 ICF Canoe Sprint and Paracanoe World Championships. An event encompassing 1,000 elite athletes and coaches from 70 countries for a five-day competition. We were tasked with developing a brand identity that would serve a diverse audience and build momentum on an international stage.

We answered the call with a versatile identity that provided ample opportunity to showcase the facilities, city, and racers themselves. From there, we brought it to life with a new website, many collateral pieces, digital ads, and print executions.

canoe pattern
bus ad
hording ad
bilboard ad
shirt and water bottles branded