Creating a Brand platform for Eastlink 

Eastlink needed a brand platform update that got to the heart of why people should choose their services and why it matters, while also drawing on their proud, Atlantic Canadian roots.

With a strategic focus on consumer insights and needs, we worked closely with Eastlink to create a platform that highlights practical lifestyle scenarios, ownable logo visuals and a tone of voice that reflects Eastlink’s flexibility and the many reasons they exist for their customers.

The launch of Eastlink’s brand campaign features the company’s flagship products and services. The campaign comes to life across a variety of mediums including digital platforms, radio, broadcast TV, cinema and out of home, along with Eastlink’s internal channels including their website, newsletter, direct marketing, retail stores, and social media.