Work

Workers Compensation Board

An invitation to lead the way to a safer workplace for every Nova Scotian.

Workplace safety is serious business. And with many reasons to make it a priority, perhaps the biggest is so you can get home safe to what matters most: the ones you love. Building off the “What Matters Most” campaign, we appealed to industry decision makers with a simple, yet powerful call to action: “Get them home safe to what matters most.” And to help deliver this message, nametags were used as a creative device to remind employers that every Nova Scotian has another job to go home to—and for that matter, loved ones to see.