FOR the LOVE of GETTING TOGETHER

Nova Scotians are natural hosts. It’s just a part of who we are. It's that truth that anchors the brand platform we developed for the NSLC — "WE are ALL HOSTS." When it came time to express the platform in our holiday campaign, we started with another truthful insight. Although the holidays can be incredibly hectic, we all love them anyway. Why? Because the chance to get together with people we care about makes it all worthwhile. We do it "FOR the LOVE of GETTING TOGETHER"