Work

Nova Scotia Health & Wellness

It Sticks With You

Building on the success of Nova Scotia Health and Wellness’s previous “Yellow Flag” campaign, we focused on the consequences of at-risk gambling and alcohol consumption behaviour. Using oversized vices as actual characters who appear at inopportune times to “out” the protagonists, we were able to draw attention to the negative consequences to the above behaviours in a clever way that resonated with our target.