Halifax Shopping Centre

Fall fashion at your fingertips.

Fall marks the beginning of a new year in the fashion world. A time to seek out fresh inspiration. It’s no surprise then that Halifax Shopping Centre chose Fall ‘15 to launch their first ever Instagram lookbook. Featuring stunning street style photos of the season’s must-have items, users could seamlessly scroll and tap on specific items to learn more, as well as ‘like’ items for a chance to win them. Along with increasing social engagement, the campaign also made its mark in store.

Sales in the Women's Apparel category tripled their goal and items featured in the Lookbook became some of the season's best-sellers.