Who says an annual report has to be a book? It's all too easy to casually flip through an annual report book and then toss it aside. For Habitat for Humanity, we saw an opportunity to create a relevant form of annual report that people would feel compelled to explore and keep. People received an actual paint roller, with a report rolled up to look like a paint-soaked roller. When they put it against the wall and "painted" - not unlike so many volunteers that help build homes for the cause - the annual report unwound off the roller dramatically.