Will you pop a winner?

How do you build a successful summer promotion to encourage movie-goers to purchase concessions? You create something simple, addictive, and continually rewarding. Cineplex's Peel & Pop is a mobile game that involves popping virtual kernels into awesome instant prizes. Currently in its third season, Peel & Pop has cultivated a devoted following across Canada who just can't get enough of those buttery kernels.


"My gold kernels came through for me! 100 bonus SCENE points for collecting 21 gold kernels playing Cineplex #PeelandPop"