Melissa Hughes

Director of Insights & Strategy

[email protected] / 902.405.4072

Work

You know how you’d love to be certain your marketing strategies were being deployed flawlessly in the digital realm? That’s what Melissa does. With extensive experience at both traditional and digital agencies, Melissa’s perspective is as broad as it is incisive. She’s lefty and righty brainy, obsessively building strategic bridges between qualitative and quantitative research. Her talent for digging insights out of data is only matched by her passion for sharing them with clients.

Play

When Melissa isn’t helping clients score strategic touchdowns, she’s holding her breath watching the Green Bay Packers. She pleads guilty to buying matching Packers sweaters and hats for the entire family. A family that includes two spirited boys that keep her very, very busy and very, very happy.