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Trampoline Adds Director of Insights & Integrations

Date Posted: January 12, 2017Reading time: 2 minutes


Halifax-based agency demonstrates steady growth, with yet another new hire

HALIFAX, NS, January 12, 2017 – Today, Trampoline announced yet another recent hire, Melissa Hughes, as Director of Insights & Integration.

A strategic marketing professional with over 10 years of experience in the agency setting, Hughes will play a key role on many of Trampoline’s accounts, providing data-driven insights to inform strategies across creative development, branding, experiential marketing, digital and social media.

“Melissa’s strategic direction will undoubtedly serve as an asset to our team, and more importantly, to our clients,” said Mark Gascoigne, Chief Executive Officer, Trampoline. “As the Director of Insights & Integration, Melissa will focus on uncovering the motivations and behaviours of our clients’ customers and translating these learnings into communication strategies that will persuade consumers and drive results.”

Hughes joins Trampoline after time spent at Colour and more recently Halifax-based MODE Digital, where she specialized in strategic planning, even spearheading a new practice area focused on combining qualitative and quantitative research to map digital behaviour.

“As we continue to expand, we are extremely pleased to welcome talents like Melissa who bring fresh, in-depth insights to the table for our clients, especially in the digital realm,” said Leslie Gascoigne, President, Trampoline. “It’s imperative as we move forward that we have the resources in place to perform outstanding work at every level, and it all starts with carefully developed client strategies.”

Since its inception in 2004, Trampoline has experienced steady growth and success, working with reputable clients such as the NSLC, Workers’ Compensation Board of NS, Halifax Shopping Centre, Saint Mary’s University and Tourism Nova Scotia. Trampoline adds Hughes to an impressive list of 11 new hires this past year.

To learn more about Trampoline and its services, visit www.trampolinebranding.com.




About Trampoline Creative Inc.

Trampoline is a full-service advertising, marketing and interactive agency based in Halifax, Nova Scotia. Our mantra is to be a force for positive change in Nova Scotia. To see the work we have been doing for our clients and get a sense of what life as a Tramp is like, check out our website at www.trampolinebranding.com.

For further information, please contact:

Mark Gascoigne
CEO, Trampoline Branding
[email protected]