Date Posted: December 31, 2019Reading time: 4 minutes
For Immediate Release
The year 2020 will kick off for Trampoline with the introduction of a new public relations practice.
Led by long-time communicator Rob Batherson, Trampoline’s PR practice will strengthen the agency’s overall brand offering to existing and new clients.
“As Trampoline has grown over the last several years, so have the needs of our clients. A successful brand today relies on a complex communication needs – great creative, an effective media plan including traditional, social & digital, compelling video content and real-time analytics. A successful brand also depends on smart, strategic thinking on how organizations and individuals can be helped or harmed by how they engage with different audiences,” said Mark Gascoigne, CEO of Trampoline.
“Rob has more than two decades experience working for some of the largest organizations and most complex issues in Canada and we are delighted to have his leadership and skills available for our clients.”
Batherson is wrapping up this week as interim President and Chief Executive Officer of EduNova Co-operative Limited, where he worked with the province’s post-secondary institutions, public and independent schools and language schools on the early execution of the organization’s new five-year strategic plan. He previously worked more than 13 years as a public relations practice leader for another Halifax-based agency, with close to a decade of experience beforehand in communications for a range of government officials in Halifax and Ottawa, including the Premier of Nova Scotia.
“Meeting with Mark and Leslie Gascoigne, it’s clear that we share the same values of supporting clients to be their best, delivering exceptional client service and building great teams who are passionate about what they do,” said Batherson. “Having experienced first-hand the growth and positive economic impact of a sector like international education in 2019, I can’t wait to get back in business to make a positive difference for clients and the community as a whole in 2020 and beyond.”
Batherson’s first day as Executive Vice President, PR, at Trampoline is Monday, January 6.
Having started as a strategic creative boutique over 15 years ago, Trampoline Creative Inc. has evolved its offerings to adapt to its clients’ ever-changing needs. Now located in their new home at The Factory on Hollis, Trampoline, along with its sister company Twist&Bits, is a fully integrated multidisciplinary agency that has been proudly serving such clients as NSLC, Saint Mary’s University, Halifax Shopping Centre, Events East, the Art Gallery of Nova Scotia, Communications NS and Charm Diamonds — among others.
Rob Batherson has more than two decades experience providing communications and reputation counsel for some of the largest organizations and most complex issues in Canada. He is regularly invited to comment on current events and public affairs by CTV, CBC and News 95.7.
In 2019, he served as interim President and Chief Executive Officer of EduNova, a co-operative that represents 20 Nova Scotia learning institutions in post-secondary education, public and independent schools and language schools. He led the early execution of EduNova’s 2019-2024 strategic plan, which focused on collaborative recruitment and retention of international students, along with the internationalization of the student experience.
For more than 13 years, Rob led the PR practice for Colour, another communications agency with offices in Atlantic Canada, Toronto and the United States. As managing partner, he advised a wide range of small, medium and large organizations on corporate reputation, media relations, media training, issues management, stakeholder and government relations.
His communications career began working in communications and research for Members of the Legislative Assembly in Halifax and Members of Parliament in Ottawa, with the highlight a five-and-a-half-year term as press secretary, then communications director in the Office of the Premier of Nova Scotia. During this time, he was selected in 2001 by the United States Department of State as a participant in its International Visitor Leadership Program.
Passionate about the community, Rob has served as chair of the board of both the Halifax Chamber of Commerce and Neptune Theatre Foundation. Other past board service includes Mount Saint Vincent University, EduNovaCo-operative Limited and United Way Halifax’s annual campaign team. Rob is currently a member of the board of directors of Halifax Stanfield International Airport and Sacred Heart School of Halifax and is also a member of the Institute of Corporate Directors.
Rob holds a Bachelor of Public Relations and a Certificate of Proficiency in French (both with distinction) from Mount Saint Vincent University.