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From Toronto to Tramp Via Tourism

Date Posted: January 12, 2018Reading time: 2 minutes

Razvan LucaFOR IMMEDIATE RELEASE

HALIFAX, N.S., January 12, 2018 – We are thrilled to announce that Razvan Luca has joined Trampoline as our new Media Director. Raz was most recently Associate Director of Strategy with OMD Toronto, leading their media planning and buying work for Infiniti and Tourism Nova Scotia —the latter of which led him to fall in love with our province.

Identified by Strategy Magazine in 2010 as one of Canada’s Next Media Stars because of his passion to leverage seamless brand integration across multiple media channels, Raz’s career to date has seen him work on some of Canada’s most exciting categories and brands. After graduating with his Commerce degree from Ryerson University’s Rogers School of Business in 2008, Raz joined Toronto’s MediaCom as an Account Executive to integrate various P&G products’ brand presences across multiple touchpoints, including some unique product placement with Canadian Idol. He stayed with MediaCom for four years where he was elevated to Senior Media Executive looking after Volkswagon and Storck. Before joining OMD in 2016, he also worked with Toronto’s Starcom and Initiative on multi-channel media plans for ConAgra brands, H&M and Bose among others — with a specific focus on their digital presence.

“It’s evident that Raz has a zest for life, with an infectious passion for learning and discovery,” says Trampoline President Leslie Gascoigne. “We are happy he has decided to call Halifax and Trampoline his home.”

Having started in the first week of December, Raz has already begun to inject himself into the work of our clients. We look forward to introducing him more fully to you in the coming weeks and months as he brings his thinking to your business.

Raz can be reached at [email protected].

About Trampoline Creative Inc.

Trampoline is a progressive full-service branding agency headquartered on Barrington Street in downtown Halifax, Nova Scotia. With a mantra of being a force of positive change in Nova Scotia, we provide a full suite of creative, brand strategy, insights, media, social media, digital and mobile application services to our roster of local, regional and national clients.

For further information, please contact:

Leslie Gascoigne
President, Trampoline Branding
[email protected]
902.489.8741