Insights

Emily Gorman
Insights & Digital Analyst / [email protected] / 902.429.8741

Work

Maybe we’re not quite living in the Matrix. But in Emily’s case, she might as well be. As our talented Insights & Digital Analyst, Emily spends her days diving deep into the digital world, bringing experience in digital best practices, user experience, documenting requirements, content management systems, and so much more. And don’t let her impressive list of Google Partnership Certifications fool you — she does, in fact, work for us. Not Google.

Certifications: Analytics, AdWords Specialist, Mobile Sites

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Back in the physical world, Emily spends a lot of her time (and all of her energy) with her two-year-old blue merle Australian Shepherd. Between trips to the dog park and visits home to the Annapolis Valley, Emily loves to enjoy musicals at Neptune Theatre and performances by Symphony Nova Scotia. Proving that even the most digital among us need a dose of analog sometimes.

Melissa Hughes
Director of Insights & Strategy / [email protected] / 902.405.4072

Work

You know how you’d love to be certain your marketing strategies were being deployed flawlessly in the digital realm? That’s what Melissa does. With extensive experience at both traditional and digital agencies, Melissa’s perspective is as broad as it is incisive. She’s lefty and righty brainy, obsessively building strategic bridges between qualitative and quantitative research. Her talent for digging insights out of data is only matched by her passion for sharing them with clients.

Certifications: Analytics, AdWords Certified, Mobile Sites

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When Melissa isn’t helping clients score strategic touchdowns, she’s holding her breath watching the Green Bay Packers. She pleads guilty to buying matching Packers sweaters and hats for the entire family. A family that includes two spirited boys that keep her very, very busy and very, very happy.

Brendan Nkala-Hill
Insights & Strategy Coordinator / [email protected] / 902.429.8741

Work

You’d swear Brendan was a private investigator in another lifetime. You name it and he’ll find it! On the insights and strategy team, Brendan contributes towards the discovery of qualitative and quantitative information from which the team can extract valuable insights. One of his passions is working to unearth the impact that technological advancement continues to have on transforming specific industries, and its ripple effect on consumer behavior.

Certifications: Analytics, AdWords Certified, Search

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Brendan just might be the #1 Arsenal FC fan in the world, at least according to himself. A soccer superfan and player himself,  Brendan retired his self-proclaimed superstar boots to cheer on The Gunners on TV. But if he's not watching it, he's likely playing in a local social league, or playing FIFA on his PS4. Oh, and did we mention that Brendan knows a thing or two about soccer?