What’s Trending – October 2018 🔥
Date Posted: October 24, 2018Reading time: 3 minutes
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a non-fat vanilla soy latte, or whatever), take a break and find out what’s trending this month. 👇
Must-Know News 🗞
Deck the halls with statement walls and slim flit overalls, pinterest adds new shopping features for the holidays🎄
- Pinterest is ramping up its eCommerce capabilities by rolling out three new shopping updates in advance of the upcoming (sorry!) holiday season. The first is the addition of up-to-date stock and pricing information on product pins. Next, a new ‘shopping recommendations’ sections beneath the Style and Home pins. Finally, a shiny new shopping shortcut, which allows users to shop directly from the feed. Gaining credit card debt has never been so easy!
- Not sold on the new tools? Pinterest says they’ve been testing them throughout their last quarter and have seen clicks on products to retail sites increase by 40%.
- Read more: Pinterest’s new eCommerce tools
DON’t rely solely on cookies: advice that applies to facebook ad measurement and also to nutrition 🍪
- Facebook’s new Attribution dashboard is designed to provide businesses with a more complete picture of their customer journey, going beyond the traditional marketing tools that rely on cookies and last-click attribution. The dashboard’s functionalities enable users to dive deep into how each element of their Facebook presence is performing.
- Unsure if your Drake memes are contributing positively to your company’s bottom line? The dashboard uses data from Facebook Insights, the Facebook Pixel, app events and offline conversions to give users a heap of useful information to help support business objectives.
- If you’re intrigued and want to become a savvy user, here’s some homework. Facebook Blueprint offers a short, free course on multi-touch attribution.
- Read more: Facebook’s new Attribution dashboard
Pop some popcorn, grab your friends and find out how to achieve this natural glam cut crease eyeshadow look💄
- YouTube Premieres, the platform’s communal viewing option, has just been made available to all users. The feature allows content creators to build a scheduled broadcast accompanied by a landing page, where they can build anticipation for the launch of a new video.
- While hanging out on this landing page, fans, followers and probably some bots can chat with one another and with the creator. It’s like watching a TV episode with friends, except it could be a fail compilation video and you’d be watching with thousands of strangers.
- Read more: YouTube Premieres launches globally
Other Bites 🍴
1. Avoid using phrases like, “Are All-Dressed CHIPS the new SUPERFOOD?” and “What the government doesn’t want you to know about pasta” in your Facebook ads. The platform is cracking down on ‘low-quality’ ads, which use tactics like engagement bait, sensationalized language and withholding information.
2. Feeling LinkedOut? You’re not alone. After discovering that the majority of users see low engagement on the platform, LinkedIn tweaked its algorithm to allow greater reach for user updates. Congratulate LinkedIn on the new algorithm update!
3. After catching up on emails from 2010, YouTube announced its release of the ‘Miniplayer’ feature, so users can watch a video in a smaller window while browsing the site. Think about the tab clutter reduction possibilities!
4. Snapchat’s released ‘Footprints’, a new series of reports which highlight how the app influences shopping behaviours. Turns out luxury shoppers frequent steakhouses and nightclubs after hitting the mall. Where do I register for this lifestyle?
5. Want to impress with a unique Halloween getup? Best to avoid Fortnite, Spiderman and unicorn-inspired outfits, according to Google’s most-searched costumes list. Hack: Try combining all three for a frightening and confusing disguise.