What’s Trending – November 2018 🔥
Date Posted: November 29, 2018Reading time: 3 minutes
Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a non-fat caramel brûlé latte, or whatever), take a break and find out what’s trending this month. 👇
Must-Know News 🗞
YouTube gives the meaningful gift of compromise this holiday season. At least it’s not a chocolate orange. 🎁
- You know the classic delayed gratification experiment with the marshmallows? It’s kind of like that but with ads, which are not nearly as high in sugar. YouTube will soon offer users the opportunity to sit through (or skip through) two ads before watching their selected video instead of being interrupted with a mid-stream ad.
- Anyone who has been blindsided mid-video by the latest breakthrough in Swiffer’s innovative Trap and Lock Technology will already know this, but research by YouTube has found that serving fewer mid-roll ads is correlated with less abandonment of content and higher ad view rates.
- Google also released a post outlining findings about user trends, like how watch time on TV sets has doubled year-over-year, and how watch time of content which users discover on the YouTube homepage has grown 10x over the past three years.
- Read more: Youtube offers users an ad watching compromise
your 38 hashtags aren’t helping and other new instagram best practices 📷
- Analytics platform Quintly has released a new report on Instagram best practices. They analyzed over 44,000 profiles and nearly nine million cumulative posts over a nine-month period. Here’s a quick summary:
- Videos generate up to 21% more interactions than static posts.
- While long captions are the norm, short (1-50 character) captions see higher engagement.
- Less is more with hashtags (1-3), and most profiles studied receive higher engagement using no hashtags. At all.
- Even though most people (76%) post on weekdays, weekend posts saw up to 22% more interactions.
- Read more: Quintly study highlights new Instagram best practices
facebook algorithm update aims to strike balance between free speech and creating a safe space 💬
- Facebook’s tweaking its News Feed algorithm to demote ‘borderline content’, which is the content version of toxic goo. This includes misinformation, hate speech, violence, bullying and clickbait.
- Users are currently disproportionally engaging with sensationalized content and increasing its reach. And the closer this provocative content is to Facebook’s ‘against the rules’ line, the more people are drawn to it. Like a moth to a flame, or me to the Home section at the Joseph Howe Superstore. Anyone else?
- Facebook will begin to penalize borderline content not only on the News Feed, but in Groups and Pages, too. This update will likely anger fringe political groups and posters of fake news who rely on the algorithm to spread their message.
- Read more: Mark Zuckerberg’s full statement about borderline content
Other Bites 🍴
1.The old expression “don’t judge an influencer by their follower count” really is true. Research by Merkle says that this is one of three outdated influencer marketing practices you should abandon.
2. Festive tip: try being your own secret Santa this year, minus the secrecy! Instagram is rolling out three new shopping features to help you spend more this season, including shopping collections, business profile shopping and shopping tags in videos.
3. Facebook’s testing a function that will allow users to block content containing specified keywords. I choose “Three Days Grace” and “cauliflower pizza crust”.
4. Instagram’s rearranging the features at the top of user profiles, which they say will make them cleaner and easier to use. I’m thankful because I’ve never understood what those numbers at the top meant.
5. Facebook Messenger is giving users the greatest gift of all: the possibility to unsend a message.