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iPhone reading "What's Trending" being towed in the sky by a hot air balloon.

What’s Trending – November 2018 🔥

Date Posted: November 29, 2018Reading time: 3 minutes

Welcome to the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates and consumer insights so you don’t need to. So grab a coffee (or a non-fat caramel brûlé latte, or whatever), take a break and find out what’s trending this month.  👇

Must-Know News 🗞


YouTube gives the meaningful gift of compromise this holiday season. At least it’s not a chocolate orange. 🎁


your 38 hashtags aren’t helping and other new instagram best practices 📷

facebook algorithm update aims to strike balance between free speech and creating a safe space 💬


Other Bites 🍴

1.The old expression “don’t judge an influencer by their follower count” really is true. Research by Merkle says that this is one of three outdated influencer marketing practices you should abandon.

2. Festive tip: try being your own secret Santa this year, minus the secrecy! Instagram is rolling out three new shopping features to help you spend more this season, including shopping collections, business profile shopping and shopping tags in videos.

3. Facebook’s testing a function that will allow users to block content containing specified keywords. I choose “Three Days Grace” and “cauliflower pizza crust”.

4. Instagram’s rearranging the features at the top of user profiles, which they say will make them cleaner and easier to use. I’m thankful because I’ve never understood     what those numbers at the top meant.

5. Facebook Messenger is giving users the greatest gift of all: the possibility to unsend a message.


a photo of Cara Sutherland

Cara Sutherland is a Social Media Coordinator at Trampoline. Want to get her help incorporating the latest trends in your social strategy? Get in touch at [email protected]