What’s Trending – August 2018 🔥
Date Posted: August 29, 2018Reading time: 3 minutes
Welcome to the inaugural edition of the What’s Trending blog! Every month, we scour the internet for the most exciting social trends, platform updates, and consumer insights so you don’t need to. So grab a coffee (or a non-fat vanilla soy latte, or whatever), take a break and find out what’s trending this month. 👇
Must-Know News 🗞
WORLD’s Millennials Simultaneously “CAN’T EVEN” as Instagram Updates Verification Process ✓
- Users no longer need to know a guy to get their Instagram account verified. They’ll just need to follow a few easy steps, plus be a notable public figure, celebrity, global brand or entity. That’s right, an entity.
- While the process is certainly more transparent and less mysterious than before, it’s unlikely that the platform will be handing out checkmarks left, right and center. After all, accounts will be evaluated for authenticity, uniqueness, completeness and notability. I can’t wait to attend all the upcoming verification reveal parties!
- Read more: the new Instagram verification process
Social Feedback Loops are More Addictive Than Movie Theatre Popcorn. Change My Mind. 🙋♂️
Facebook Releases Post-Cambridge Analytica Update. Advice: Avoid Personality Quizzes 🙅♀️
- Though it is fascinating to discover what your favourite kitchen appliance says about your temperament, this information could be, and probably had been, shared illegally.
- Facebook’s latest update on its app data usage investigation details their decision to suspend more than 400 providers due to concerns about how consumer information is being used. One app in particular, myPersonality, is called out. Those 4 million users who used the app, innocently trying to learn more about themselves, will be notified if their information has been compromised.
- Read more: Facebook’s app review update
Other Bites 🍴
1. What do solitaire, Selena Gomez and League of Legends have in common? They all appear on the list of the 100 most-searched keywords on Google in the past year. And they’re undesirable to play.
2. Ever wish you could have personal score, visible to others? You know, like that episode of Black Mirror? Facebook is reportedly launching Reputation Scores, but it could be a good thing.
3. Despite their underdeveloped prefrontal cortex’s, 54% of teens surveyed by PEW Research Center are expressing concern about their attachment to their cellphones. But not as much as their parents.
4. “You both like My Chemical Romance” is what you could soon be seeing in Facebook comment sections, as the platform aims to connect strangers through their mutual ‘likes’ (or something you “liked” back in 2009 when you were going through a phase).
5. Facebook Page engagement has dropped by a whopping 50% in the past 18 months. Their latest report suggests optimal posting frequency, following their recent algorithm shift. Though, in the time you’ve read this post it will probably have changed again!