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From whale watching to wine tasting.

Tourism Nova Scotia Sees It Both Ways

Date Posted: April 26, 2017Reading time: Less than 1 minute

This month Tourism Nova Scotia launched the second phase of its “If You Only Knew” campaign. Staying true to the original concept of showcasing lesser-known experiences through print, digital, video, and social, this year the creative highlights well-known activities, juxtaposing them with those you may not know about. Complementing the spirit of the campaign, the website novascotia.com offers a brand new interactive travel tool called “Discover Nova Scotia,” where travellers can find experiences and activities based on their mood.

Joann Fitzgerald, Chief Marketing Officer of Tourism Nova Scotia, talked to Applied Arts magazine about the campaign. Read the full Q&A here.