The word conversation has become synonymous with social media. Appropriately so, as it encapsulates one of its most useful features for companies— the ability to engage in two-way communication with your audience.

eMarketer cites that the primary benefits to using social media to leverage your brand are customer engagement, direct customer communications and speed of feedback/results. Consider your followers to be a dedicated focus group. Get to know them. See what your audience has in common (besides loyalty to your brand, of course).

Pose questions, spark lively discussions or debates and receive instant results. Not only will you get meaningful feedback, but your audience will appreciate the fact that you asked their opinion. Like in this example:

Collaboration is a huge part of what we do. And creative minds don't always think alike. But that's what keeps things interesting around here. This post was written in cooperation by members of the Trampoline Branding staff.