OK to go viral?
OK Go, a rock band from Chicago, Illinois, would be hard pressed to make it to the airways of your local radio station, but yet everybody knows about them. Despite being a rock band, they’re better known for their obscure music videos than the songs themselves. With almost 6.5 million views of their latest video since it was uploaded to YouTube a little more than a week ago, it would be an understatement to say it was a successful launch. However, can a band, or better yet a product, survive on video appeal alone? [...]
March 11th, 2010
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