My creative partner, Crystal Oicle, and I did a little reminiscing recently. What was high school like for us? Back then, did we plan to become a copywriter and a graphic designer? Sort of. She liked art, I liked words, but we didn’t always know how we would make a career out of these passions. [...]
These athletes look incredible. That was the simple thought that stuck in our heads soon after we began working with the 2009 ICF Canoe Sprint World Championships.
Dartmouth, Nova Scotia is the location for this year’s competition. This is a huge event. An international competition of top-calibre athleticism: The world’s best paddlers will be gathering in Halifax this summer for an incredible weekend. Our client needed a complete branding campaign to build excitement not just among the sports fans of Halifax, but also the non-sports fans, not to mention sponsors. They needed a campaign that would intrigue anyone with a pulse. Playing off of the high-performance, toned athletes was soon agreed on as a great way to accomplish this. [...]
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