12 Days of Social Media

Tip #3: Think web presence, not website

Are you with us so far? Social media is certainly involved, but it doesn’t have to be complicated. [...]

Tip #2: Commit, don’t campaign

Like most New Year’s resolutions, diving into the social media world can’t dry up by February first. Stagnant pages and stale information becomes wallpaper in a vibrant, ever-changing online landscape. [...]

Tip #1: Don’t reinvent the wheel

This is the first installment of our 12 days of social media. Each day, until December 24, enjoy a social media tip that will help grow your brand in the new year.

The beauty of leveraging the benefits of social media is that the tools already exist. Instead of building from scratch—and wasting budget and resources—partner with the third-party tools and communities where your target audience and demographic already spend their time.  [...]