12 Days of Social Media

Just getting here now? You’ve got some catching up to do:   [...]

An AdAge article notes “the debate rages on in marketing circles around the world: what works best — online or offline advertising? The answer is YES. To both.” [...]

During the Second World War, a small watch company was the first to put an ad on a new, unproven advertising medium. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over “America runs on Bulova time.” [...]

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Many companies have relied on outside social media consultants and agencies (and unfortunately a few gurus) to help them get started with social media. That can work in the beginning, but it’s hard to be truly ’social’ and ‘authentic’ when somebody who isn’t part of your company is managing your social media presence. For companies that see social media as a long-term must, it’s time to consider building a competent in-house team that focuses, in whole or in large part, on social media. [...]

Over the past year, many companies have jumped on the social media bandwagon, acknowledging that it’s more than just a trend. While many social networks have come and gone, others, like Facebook and YouTube, have proved their longevity. [...]

The word conversation has become synonymous with social media. Appropriately so, as it encapsulates one of its most useful features for companies— the ability to engage in two-way communication with your audience. [...]

If you want your social media presence to stand out and provide instant gratification for your customers, encourage participation with contests. [...]

If you suffer from social media distraction — and believe us, we know how time consuming it can be — set a consistent posting schedule and content plan. Not only will this benefit your time management, but it makes it easier for your audience as well. [...]