We’re living up to the advice we regularly dispense to our clients by getting our own message out in the market. At trampoline, we have some pretty strong opinions about brand-building; no wonder, it’s what we do for a living. This ad, placed in Progress Magazine, outlines our philosophy in a very creative way. At the end of the day, it’s all about emotion and meaning: when a person attaches meaning to something, which is an emotional exercise, then that thing has more value. That’s branding at its most basic. We add value to our clients’ businesses by helping them add meaning to whatever it is they’re selling. It’s all in the ad. Take a look and be transported.

A graduate of both the Film & Television and Media Copywriting programs at Toronto's Humber College, and a multi-award-winning copywriter, Brad Dykema has worked at advertising agencies across the country and beyond. Brad's career has taken him on a journey from his native Toronto's Communique Group to Vancouver's high-profile PJDDB, to Amsterdam, where he joined the ground-breaking StrawberryFrog, and then back to Canada. Throughout, Brad's work has consistently been recognized for getting clients noticed and achieving their objectives. Since settling in Halifax, he has established himself as one of the region's most award-winning copywriters, collecting dozens of Ice Awards for work done at trampoline, Extreme and Colour. The extensive list of clients Brad has worked on includes notables such as Nova Scotia Tourism, New Brunswick Government, Microsoft, Sun-Rype, Alexander Keith's, McDonald's, Telus, Credit Suisse, Atlantic Lottery, EastLink, Workers' Compensation Board, and Aliant. His work has been recognized with an impressive list of awards from Marketing, Bessies, New York Festivals, ICE Awards, Extra Awards, Advertising and Design, London International Advertising Awards, Archive Magazine, Applied Arts and more.