Just a few weeks before Christmas, graphic designer Crystal Oicle and I were tasked to created the trampoline Christmas card.
Events
Brad Dykema: 2009 Marketing Awards jury member
In its 87th year, the Marketing Awards honours the country’s best and brightest in advertising creative. The event draws from the top in creative minds across the country to assess the entries and bestow the honours. This year, our own creative director, Brad Dykema, is among the chosen jury members (click here for a full list of jurors). [...]
Branding
Spreading the good word: “branding”
We’re living up to the advice we regularly dispense to our clients by getting our own message out in the market. At trampoline, we have some pretty strong opinions about brand-building; no wonder, it’s what we do for a living. This ad, placed in Progress Magazine, outlines our philosophy in a very creative way. [...]
Reality Check
Time heals all…eventually.
I know it has been almost 2 years since we pooped the bed over the Commonwealth Games, but I’m just now getting over the pain and almost over my embarrassment. Still not sure if enough time has passed for us to show our face again in public but more on that a little later. [...]
Reality Check
Casting our vote for our city
At trampoline we’re always looking for interesting and worthy ways to put our skills to work in the community. So when Mike Hachey from Egg Films approached us with a great idea, we couldn’t say no. [...]
Events
Favourite Son
With everything melting down in the financial markets, I couldn’t help but think about a dinner I attended last spring with the keynote address by the CEO of the New York Bank of Mellon, Bob Kelly. [...]
Design
Trail Shop logo published in Los Logos 4
MacIntosh’s Apple, the Playboy bunny, the flaming red lips and tongue of the Rolling Stones. All recognizable without explanation, each logo has made an unforgettable mark on global culture. [...]
Design
Choice is bad
When it comes to interface design, choice is bad. Choice makes people think. And you don’t want to make people think. Unfortunately, computer programmers love to think. It’s what they do. Programmers are paid to think up as many combinations, permutations and scenarios as possible. [...]
Social Media
To blog or not to blog
Everyone and their dog has a blog these days. While the dogs usually don’t have much of anything to say, most humans seem to think that their myriad musings will be of interest to millions of other people. Welcome to web 2.0 [...]
Flickr
