For many years, a common icon has been discriminated against and taken for granted in our society. We seek him out when the urge overcomes us and he helps us to locate our final destination. I am talking about the Washroom Sign Guy. [...]
Campaigns
Flesh and blood machines
These athletes look incredible. That was the simple thought that stuck in our heads soon after we began working with the 2009 ICF Canoe Sprint World Championships.
Dartmouth, Nova Scotia is the location for this year’s competition. This is a huge event. An international competition of top-calibre athleticism: The world’s best paddlers will be gathering in Halifax this summer for an incredible weekend. Our client needed a complete branding campaign to build excitement not just among the sports fans of Halifax, but also the non-sports fans, not to mention sponsors. They needed a campaign that would intrigue anyone with a pulse. Playing off of the high-performance, toned athletes was soon agreed on as a great way to accomplish this. [...]
Social Media
Trampoline is a-Twitter
It’s amazing how much can be said in just 140 characters. Tweeters are spreading news and rumors across the globe in seconds with fewer syllables than it takes to form a sentence.
Founded in 2006, Twitter is a instant-messaging, blogging tool that asks members, “What are you doing?” Similar to adding Facebook friends to see status updates, Twitter allows users to “follow” others to get brief, yet frequent, updates. [...]
Events
Get Up There!
Everyone involved in Get Up There is doing their part to raise awareness about colorectal cancer, which is the third most diagnosed cancer and the second leading cause of death from cancer. [...]
Projects
These boots are made for…
This was a fun project. Our client, Joachim Stroink of the Trail Shop, approached us about the Boot It Up fundraiser — happening for the first time in the Maritimes this year — and we were pleased to participate. My creative partner, graphic designer Crystal Oicle, and I were given a pair of Blundstone boots and total artistic freedom. [...]
Projects
A lesson in advertising
When I first came to trampoline, I wondered why our creative director Brad Dykema displayed Ogilvy on Advertising so proudly on his bookshelf. Now I know why. [...]
Branding
Pink Larkin: scalable branding in action
The branding process can be as large or as small as budget, time, and initiative allow. A perfect example is our client Pink Larkin, a Halifax/Fredericton-based law firm. Aside from a number of announcements and “help wanted” ads every year, the firm never had a huge media presence, relatively speaking. But that doesn’t mean that there’s no room for fresh thinking and progressive brand-building. [...]
Campaigns
There’s something you need to know
By reading The Chronicle Herald every day, you’re seeing the whole picture on the issues that are important to Nova Scotians.
Marketing
TV was just a fad, too
Flickr
