trampoline branding » branding, advertising and design agency in Halifax, NS

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An engaging proposition

Client: Touch of Gold

Our client, Touch of Gold, approached us for a campaign that positioned them as the place to go in Halifax for a beautiful engagement ring. They hoped for a smart, but romantic tone to the work. The radio, simple but emotional, reminds guys about the importance of finding the right ring. And the print features tight, intriguing thoughts about the same.

Carding students

Client: Saint Mary's University

Saint Mary's University students already know it: the intimate campus leads to connections that help them achieve their goals. But to convey this crucial messaging to potential students required a massive repositioning effort. This huge multimedia campaign celebrates the real students who are closer to seeing their dreams realized, by reminding the viewer that it's Saint Mary's that got them here.

A 3rd dimension to CATCH

Client: Communications Nova Scotia

This is the second year for Catch, the Nova Scotia Seafood Festival, and we wanted to build buzz for the event like never before. So, we immersed people in a brand experience like nothing they've seen before! Multiple media drove people to a custom-built Facebook app that launched Catch's social presence, and--an incredible first for the region--a contest of augmented reality proportions.

A century to celebrate

Client: Canadian Naval Centennial Project

This year marks the one hundredth anniversary of the Canadian Navy. To help the business community of Halifax mark this momentous time, we created "Glorious and Free"--a campaign to celebrate the centennial, and show support for our Navy. This proudly Canadian initiative includes postcards, newspaper, radio, and POP ads that remind Nova Scotians to not take for granted what we've all enjoyed for so long.

Screw compact fluorescents

Client: Communications Nova Scotia

When Haligonians ride one of the city's new hybrid buses, they're making one of the easiest, greenest choices available. That's the message we wanted to convey to riders on the inside. For those on the outside, the airy wrap we designed alerts them to something completely new on the streets of Halifax. Credit goes to our client Conserve NS, and Metro Transit, for seeing the value in a tongue-in-cheek approach.

Conversation Starter

Client: Snow Recruit

Bruce Snow was a professional recruiter with more than 13 years experience under his belt when he decided to leave the large firm he was with and strike out on his own. In just six short weeks he needed to be up and running. We got down to work, and within time and budget built him a complete brand, including logo, tagline, business cards, and website.

Events

2009 ICE Awards

Can I be forgiven for not blogging about the ICE Awards last week? I had a bit of an ICE hangover … actually I’d like to re-tract that … I don’t think there is an ICE Hangover, just a regular hangover and a great feeling of pride. Sure, there are a few agencies with sour tastes in their mouths, as some other agencies took home more crystal than usual, but we all know the game. And as a good friend of mine always reminds me, “Don’t hate the player, hate the game.” [...]

November 3rd, 2009 Mark Gascoigne 2 comments

Events

The ICEing on the cake

Agencies and clients from around Atlantic Canada gathered at Pier 21 on October 28 to recognize the best in Innovation, Creativity and Enterprise.

At a time when we are focused on the notion of collaboration, we are pleased to announce that the Trampoline Branding team brought home three silver awards and three merit awards from this year’s ICE Awards gala. [...]

Lindsey Bunin 2 comments

Events

An event to die for

For the fifth year running, Trampoline Branding committed its time and resources to creating the collateral pieces for the Autism Golf Ball, an amazing annual fundraiser. This year, as Account Manger for the AGB, I was honoured to attend the event this past Saturday night at the Cunard Centre. [...]

Erin Lynch 2 comments

Events

Ad:Tech Day #1

We all know how great British ads are, right? So here we are at Ad:Tech London, perhaps the world’s largest conference and exchange of all things in the ‘new media’ space to see how they are tackling the convergence of advertising and technology. Along with the impressive list of conference speakers, there are hundreds of online companies here to present and promote the ‘next big thing’ for the word wide web. What is interesting is that there are two streams of attendees here this week. Free and paid. I know what your saying, I hope you’re smart enough to be going for free because it sure would suck to pay when others are going for free. Well, in fact, we paid, but bear with me — we did the right thing. [...]

Mark Gascoigne 1 comment

Marketing

Makes you want to talk

I have redefined my perception of meaningful advertising to include ideas that not only entertain me, but also engage me to start a conversation about a brand. Recently inspired by Emanuel Ronson’s book The Anatomy of Buzz Revisited I’ve come to realize it’s not so much what is being sold, rather the way it is perceived through its advertising. This concept is most apparent to me in drug stores, when I am standing in front of a wall of shampoos that are probably all the same, only to end up choosing based on the latest ad I can remember on TV. Oh, how easily swayed I can be. [...]

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Design

A new look

With 2010 only two months away it’s time for most companies to review and adjust their web strategy. We’re not any different here at trampoline and if you are a regular visitor to our site, you will definitely notice some changes. Most of them are cosmetic, but we plan to take things much further than that as we get closer to the new year. In this post, I won’t get into much of the underlying strategy, but I will definitely touch on that on a later date. [...]

Mike Postma 5 comments

Creative

Tramps in T-shirts

“Wow me.”

That was the brief . OK, maybe it wasn’t the whole brief, but Crystal and I were recently tasked with designing a T-shirt for our trampoline retreat, and we wanted it to be awesome. [...]

Lindsey Bunin 4 comments

Marketing

Ads across the pond

In constant pursuit of marketing industry developments and trends, Mark and Leslie have traveled across the pond to London, a notorious hotbed for advertising, to attend Ad:tech Conference 2009.

As the digitization of media continually redefines the business of marketing, the conference provides brand advertisers and agencies with a forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. [...]

Lindsey Bunin Be the first to comment »

Branding

Brand bounce?

The profanity-laced tirade from Serena Williams this past week at the US Open has me wondering about the double-edged sword that is celebrity endorsement. Something that might have turned into a real PR and branding nightmare has dissipated significantly and the winds of negativity seem to have blown over. Serena handled herself well in the fact that she admitted that she let her emotions get the better of her. She took responsibility for her bad behaviour and apologized. She did not try to scurry away from the spotlight or place blame on someone or something else. To sum up, she simply “manned up”. [...]

Erin Lynch 4 comments