For the fifth year running, Trampoline Branding committed its time and resources to creating the collateral pieces for the Autism Golf Ball, an amazing annual fundraiser. This year, as Account Manger for the AGB, I was honoured to attend the event this past Saturday night at the Cunard Centre. [...]
Creative
Tramps in T-shirts
“Wow me.”
That was the brief . OK, maybe it wasn’t the whole brief, but Crystal and I were recently tasked with designing a T-shirt for our trampoline retreat, and we wanted it to be awesome. [...]
Marketing
Ads across the pond
In constant pursuit of marketing industry developments and trends, Mark and Leslie have traveled across the pond to London, a notorious hotbed for advertising, to attend Ad:tech Conference 2009.
As the digitization of media continually redefines the business of marketing, the conference provides brand advertisers and agencies with a forum that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion. [...]
Branding
Brand bounce?
The profanity-laced tirade from Serena Williams this past week at the US Open has me wondering about the double-edged sword that is celebrity endorsement. Something that might have turned into a real PR and branding nightmare has dissipated significantly and the winds of negativity seem to have blown over. Serena handled herself well in the fact that she admitted that she let her emotions get the better of her. She took responsibility for her bad behaviour and apologized. She did not try to scurry away from the spotlight or place blame on someone or something else. To sum up, she simply “manned up”. [...]
Social Media
People are talking
If you’re unsure that getting involved in social media will benefit your brand, read on. [...]
Events
Ad:Tech Day #1
We all know how great British ads are, right? So here we are at Ad:Tech London, perhaps the world’s largest conference and exchange of all things in the ‘new media’ space to see how they are tackling the convergence of advertising and technology. Along with the impressive list of conference speakers, there are hundreds of online companies here to present and promote the ‘next big thing’ for the word wide web. What is interesting is that there are two streams of attendees here this week. Free and paid. I know what your saying, I hope you’re smart enough to be going for free because it sure would suck to pay when others are going for free. Well, in fact, we paid, but bear with me — we did the right thing. [...]
Marketing
Makes you want to talk
I have redefined my perception of meaningful advertising to include ideas that not only entertain me, but also engage me to start a conversation about a brand. Recently inspired by Emanuel Ronson’s book The Anatomy of Buzz Revisited I’ve come to realize it’s not so much what is being sold, rather the way it is perceived through its advertising. This concept is most apparent to me in drug stores, when I am standing in front of a wall of shampoos that are probably all the same, only to end up choosing based on the latest ad I can remember on TV. Oh, how easily swayed I can be. [...]
Reality Check
Busy family syndrome
“Can I take gymnastics? I want to try horse back riding. My friends are all in Brownies …” Many parents out there are probably familiar with these types of questions posed to the powers-that-be – mom and dad – by our lovely children. We, as a modern family, seem to be in a constant time struggle to “fit it all in”. [...]
Projects
Seeing with our own eyes
Tasked with generating awareness and excitement about Saint Mary’s University’s Atrium and Global Learning Commons, Crystal and I poured through documents and renderings about the project. But it wasn’t enough. We needed to see it for ourselves. [...]
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