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Happy Advertising Week

OK, so maybe Advertising Week isn’t huge in Halifax yet, however we are considered one of the six creative hubs in Canada that celebrates it. One of the events held in Halifax was Monday night’s screening of Art & Copy, a film about advertising and inspiration by Doug Pray. [...]

Best of 2009: Yoga

I was in yoga the other day. I was in full lotus position. My chakras were all aligned. My mind is cleared of all clutter and I’m looking out of my third eye and everything that I’m supposed to be doing. It’s amazing what comes up, when you sit in that silence. ”Mama keeps whites bright like the sunlight, Mama’s got the magic of Clorox 2.” — Ellen DeGeneres

Yoga may seem like quite the fad these days with Madonna flashing her guns, people doing the downward dog with their pooches in Doga, and everyone’s favorite, nude yoga—the latest celebrity trend. However, yoga is a discipline that has existed among Hindus for thousands of years, and has frankly changed my life over the past 6 months. [...]

Women and their tools

Power tools – what can I say? They make me happy. [...]

Tip #12: Embrace change

Just getting here now? You’ve got some catching up to do:   [...]

Tip #10: Recognize that new media eventually becomes just … media

During the Second World War, a small watch company was the first to put an ad on a new, unproven advertising medium. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over “America runs on Bulova time.” [...]

Best of 2009: Weekly party

Since the majority of my colleagues are blogging about the good “goods” of 2009, I thought I’d be somewhat different (somewhat?) and write about one of my best experiences of 2009. Well, maybe not the best as it’s not fit to print (wink).

Moving on… [...]

Best of 2009: Sharpie Ultra Fine Point

Hand me a ball-point pen and I’ve got nothing. [...]

Tip #11: Integrate it

An AdAge article notes “the debate rages on in marketing circles around the world: what works best — online or offline advertising? The answer is YES. To both.” [...]

Tip #9: Use video

View video here [...]