I’ve been a pretty loyal BlackBerry user for the past 5 years. Admittedly my primary use for a ’smartphone’ has been e-mail and voice communication so I was not quite as curious about all the apps as I might have been. I did however have one complaint, I have gone through 3 BlackBerry’s with my last contract and was still having troubles. The troubles started over two years ago while my phone was under warranty. After some convincing on my part I was able to get BB to agree to send me a new phone. Once I got it I quickly realized it was a reconditioned phone but since it seemed to work OK I did not worry about it. Anyway, to keep this moving along (and BTW thanks for staying with me), I have sent 2 phones back in less than a year and my current BB has started to make the [...]
The importance of website maintenance
A great deal of resources are poured into the design and development of a new website, but often this dedication is not continued once the site is live. Either new content is not added on a regular basis (i.e. only quarterly) or it’s not updated at all. How up-to-date your web content is can greatly affect your brand and user experience. Content can quickly become outdated, so it’s important to stay on top of your website maintenance.
Website maintenance can consist of a number of things, including: [...]
What’s in store for 2011?
It’s that time of year again where we start to look at what’s going to happen in the New Year. While nothing dramatic will happen when the clock strikes midnight on December 31, 2010, we still want to know what will be hot?What should we be paying attention to? Who should we be following – and, in marketing terms, how will these things affect our target groups and clients businesses? [...]
To buy or to make…
Christmas 2009… the usual abundance of gifts, toys and tons of stuff that probably wouldn’t have fallen into the ‘need’ category of my family’s lives. I took a moment to reflect and realize as I looked around our home that we are a very lucky family. I decided that next year would be different.
Do my kids really need any more toys? Can we afford all the things that we buy? Do others necessarily like what we buy? I came to the conclusion that it would be nice to put a personal touch on our gifts this year by making and creating more than buying and charging. Now, don’t get me wrong – there are plenty of wonderful things out there that would be easy to just pick up and call it a day, but anyone who knows me knows that I like a challenge. It doesn’t matter if I have to stay up late completing my tasks and may be occasionally cranky from sleep deprivation – it’s all about the spirit of Christmas. [...]
The power of a great idea trumps everything.
Advertising may just be one of the most over-analyzed industries in existence. Every major campaign that makes it to life has been poked, prodded, tested, focus-grouped, researched, strategized and over-thought to death. You’d think with so many highly-paid minds working to one goal you’d come out with a cross between the theory of relativity and the Sistine Chapel every time. Instead, you’re more likely to see something so bland and forgettable that only the sheer weight of media dollars can pound its turgid message into your brain. [...]
5 WordPress Plugins You Should Try. Today!
There are tons of Wordpress plugins out there, but which ones are worth your time? Here is my personal top 5:
- All In One SEO Pack: This plugin takes your site’s search engine optimization to the next level by easily allowing you to edit the title, description and keywords for your website. It also helps to eliminate the typical duplicate content found on blogs. [...]
T’is the Season!
Christmas is a very nostalgic time of year. There are certain things that simply make my Christmas complete- most of them candy! For as long as I can remember, my stocking has always included a Terry’s chocolate orange, Laura Secord mint medallions, and a Lifesaver candy storybook. My holiday just wouldn’t be as sweet without them. The funny thing is, if it were not for the season, I would never want or buy any of it!
Are there any products that you are tempted to buy just because of the holiday season? [...]
Trampoline takes home some ICE love.
Friday, October 22, the 8th annual ICE Awards went down in Halifax, and Trampoline, once again, did not go home empty handed. [...]
The biggest loser in Marketing
I’m a little embarrassed to be promoting an article from an August issue of a magazine but if Glee can build a franchise around nobody singers rehashing Journey and Queen hits week after week, I figure I’m safe. In last month’s Psychology Today http://www.psychologytoday.com/articles/201008/q-maverick-messenger (which BTW I recommend to anyone in the communications field) there is an interview with Seth Godin http://sethgodin.typepad.com/ (professional blogger, marketer and author) that has a lot of parallels with the business of branding. In the interview he states “I fail more often than almost everyone I know. I’m constantly creating ideas, and every day I put a new one out there”. He claims that the secret of his success is to see the opportunity, take the chance, fail fast (if you do) and move on. [...]
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