If you suffer from social media distraction — and believe us, we know how time consuming it can be — set a consistent posting schedule and content plan. Not only will this benefit your time management, but it makes it easier for your audience as well. [...]
12 Days of Social Media
Tip #3: Think web presence, not website
Are you with us so far? Social media is certainly involved, but it doesn’t have to be complicated. [...]
12 Days of Social Media
Tip #2: Commit, don’t campaign
Like most New Year’s resolutions, diving into the social media world can’t dry up by February first. Stagnant pages and stale information becomes wallpaper in a vibrant, ever-changing online landscape. [...]
Best of 2009
Best of 2009: Clothes
It’s no secret that I love to shop. I’m a borderline shopaholic when it comes to clothes and shoes. When I’m approaching such a store I get giddy, anxious and uncontrollably driven, especially when I’m carrying an obliging piece of plastic. [...]
Best of 2009
Best of 2009: Streets
I love Barrington Street. Or, perhaps I love what it could be. Yes, Spring Garden Road has better shopping, and Argyle has more to do, but no other street in Halifax comes close to the charm, the warmth, and the urban character of Barrington. And no other street says “Halifax” to me like it does. [...]
Best of 2009
Best of 2009: Community initiative
About a year ago, I found myself in a gutted room on Barrington Street, sitting on a rickety chair with a big, fat marker in my hand. It was a brainstorming session for a communal business centre—a hub for freelancers, creative types, entrepreneurs—and a good friend had invited me along with little introduction. Each of us in attendance, many of whom had just met, had been handed said hefty writing tool to map out what we thought the space (what would later be the Hub Halifax) should look like, where we saw the walls, the desks, the rooms and the details finding a home. From the very beginning, the Hub has been all about collaboration. [...]
12 Days of Social Media
Tip #1: Don’t reinvent the wheel
This is the first installment of our 12 days of social media. Each day, until December 24, enjoy a social media tip that will help grow your brand in the new year.
The beauty of leveraging the benefits of social media is that the tools already exist. Instead of building from scratch—and wasting budget and resources—partner with the third-party tools and communities where your target audience and demographic already spend their time. [...]
Best of 2009
Best of 2009: Wings
One highlight of my week is our Thursday get together with friends. A chance to catch up, have a laugh and make plans for the weekend. Before moving to Halifax, our locale of choice was George’s on 17th in Calgary. I don’t consider myself a connoisseur of the domestic fowl, but I have been known to fill a few bone buckets. [...]
Best of 2009
Best of 2009: Brunch
There’s nothing like a relaxing weekend brunch in Halifax, and as far as I’m concerned, Saege Restaurant on Spring Garden Road is the best place to go. [...]
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