This week, the Tramps had the pleasure of attending IAB Canada’s MIXX Canada 2011 Half-Day Roadshow here in Halifax. Covering the latest research and trends in digital marketing across display, search, video, mobile marketing and social media, the roadshow offered an in-depth look into how many Canadian companies are harnessing the power of digital media and the social web to increase the reach and influence of their brands.

The morning kicked off with an in-depth look at online media usage stats in Canada from comScore Canada, followed by numerous case study style presentations from a variety of leading-edge advertisers and publishers including Casale Media, Google Canada, Mediative, NHL.com, Postmedia Network Inc., Rogers Digital Media, Tribal Fusion, Tribute.ca and Yahoo! Canada.

Overall, the roadshow emphasized the utter power and reach of online video in Canada. Get this, 59% of Canadians are watching videos online and consuming an average of 19 hours of YouTube per person, per month.  Another staggering statistic, is that Facebook users collectively view 150 YEARS of YouTube video daily (no, that’s not a typo).

Another interesting statistic is that, at present, only 2% of the industry’s digital advertising dollars are allocated to online video – but thanks to events such as MIXX, we can learn from the successes of our colleagues and enhance our presence in the ever-evolving digital sphere.

Perhaps the key takeaway from our morning in the MIXX is that digital media is becoming a cornerstone of what we do – the revolution is ongoing and it’s time for Canadian advertisers and publishers to join in the conversation and press play.

Originally from St. John’s, Newfoundland, Janine moved to Halifax three years ago to complete her Master’s in Public Relations and has since been converted into a die-hard Haligonian. The newest kid on the block at Trampoline, Janine is a new grad with an intimate knowledge of social web communications. Janine has experience in developing online social listening and engagement campaigns with organizations such as Public Safety Canada and HalifaxHype.com. She is also the proud owner of year-long research project focused on Web 2.0 and the Canadian public sector.