No more denying it – it’s winter time. As your cheeks turn pink from the brisk north winds and the snow gently falls on the sidewalk, visions of colorectal screenings appear. Not making the connection?? It is time to start thinking about Get Up There 2012. Get Up There is a public awareness movement, fundraiser and event in support of colorectal cancer that aims to reduce the stigma associated with colorectal screening.

According to the latest Canadian Cancer Society statistics, in 2011, an estimated 22,200 Canadians will be diagnosed with colorectal cancer and 8,900 will die of the disease. Overall, colorectal cancer is the second leading cause of death from cancer in men and women combined. In Nova Scotia, an estimated 470 men and 360 women will be diagnosed with colorectal cancer this year.

Beginning at sunrise on March 2, Get Up There participants will spend until sundown (or some part of the day) hiking or snowshoeing up to the top of Wentworth Mountain. After warming up in the hut, they will ski, snowboard, snowshoe or hike back down, an activity tackled in teams in a relay format with each descent considered a lap.

Think you can beat team Trampoline?? Get Up There is a great bonding activity for your office or family and just a great day in the outdoors with your friends. So why not get involved?

Check out the website and watch our video to spark your enthusiasm. http://www.getupthere.ca/

Follow us on Twitter: @GetUpThere_NS
Find us on Facebook: Get Up There

Get involved by getting in touch: janine@trampolinebranding.com or charlotte@trampolinebranding.com

And don’t forget to get screened with pride by using this interactive tool: http://www.getscreenednovascotia.ca/info/home

Charlotte recently joined the Trampoline team straight out of Algonquin College in Ottawa, Ontario, where she completed her degree in public relations. Charlotte is the smiling face you will see when you climb the stairs to Trampoline – assisting with client services, staying on top of general office operations and keeping internal communications flowing. She fancies herself as a creative yet resourceful kind of girl, always looking for ways to do it herself. A native of Nova Scotia, Charlotte discovered her passion for advertising on the beaches in France after working for the Cannes Lions International Advertising Festival three years ago. Her dream is to one day return to the sunny shores of the Mediterranean with the Trampoline team for awards, air kisses and Pina Coladas.