Just last week we finished polishing and finessing the last of a series of beautiful television spots for Saint John Destination Marketing. These four commercials are also the crowning touch to an entire multimedia campaign we recently help create, including print, online, and a unique social media initiative. The message these ads are all proudly linked with is, “Expect only to be delighted”. What a wonderful positioning for a city—a promise to the visitor that they will discover memories and experiences that they never saw coming. After all, what is the traveller’s headspace, when leaving home, if not, “I hope to stumble upon things that delight me”? Saint John is uniquely positioned to deliver on this message, since the city itself has grown up and developed lately into such a stunning place—a celebration of contemporary urbanity and the natural wonders of the Bay of Fundy.

Collaboration is a huge part of what we do. And creative minds don't always think alike. But that's what keeps things interesting around here. This post was written in cooperation by members of the Trampoline Branding staff.