At trampoline we’re always looking for interesting and worthy ways to put our skills to work in the community. So when Mike Hachey from Egg Films approached us with a great idea, we couldn’t say no. Mike raised the concern that, with the Halifax municipal election happening just 4 days after the federal election, it could get lost in the shuffle. Voter turnout for the election is low to begin with (especially with the younger demographic), so we started talking about ways we could urge people to get engaged, embrace their right to get involved, and, quite simply, get out and vote. Once Fusion Halifax—a local organization serving as the voice of young professionals in the city—caught wind that we were planning something, they wanted in. Within just days of this conversation, we had a finished radio spot, and a TV spot and newspaper ad in the works. We at Trampoline wrote the spot, Hatch (Egg’s post production studio) produced it, local celebrity John Dunsworth donated his vocal talents, and Fusion Halifax is sponsoring the message and getting it to air. Take a listen. We’re all quite proud of the final product, and of the way the local industry all pulled together to pull off such an important piece of work.

Listen to the “Vote” Radio Ad >

I've been in the marketing game for almost 25 years now and the most valuable thing I've learned is that I have a whole lot more to learn. I started off in sales and worked my way up (so I thought) to advertising. In hind sight, I realize that sales was the top! You can have sales without advertising, but advertising without sales is just useless art. When Trampoline Branding was formed, we set out with that firmly planted in our minds. Now more than ever we need to keep it very simple for consumers. Good thing, I'm a very simple guy!