Author Archive - Nadine LaRoche

After graduating from Halifax’s University of King’s College with a Bachelor of Journalism Honours degree and the Governor General Silver Medal, Nadine worked for two local businesses—a budding online publication and a publishing company—before heading back to King’s as the College’s communications coordinator, where she led the re-launch of the university’s website. At Trampoline, she works closely on the Saint Mary’s University, Halifax Shopping Centre, Cox & Palmer and Nova Scotia Health Promotion & Protection business, among others. A seasoned life juggler, Nadine is only happy when her plate is well stocked—she satisfies her pen by freelancing for dance, lifestyle and fashion publications, her mind by helping out local artists and initiatives get their feet off the ground, and her heart by cycling in the warmer months and by balancing on a yoga mat when she’s stuck indoors. Nadine, a Haligonian born and raised, thinks she and her hometown hold a philosophy in common: good things do come in small packages.

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And the award goes to (cont.)

From embracing change to recognizing the relevance of the ol’ faithfuls, read on for the final installment of this year’s Trampoline Social Media Awards:

The Carpenter

When trying your hand at social media, the toolbox at your disposal is brimming, in particular when it comes to measurement. Analytics software like Google Analytics, especially when equipped with a social media metrics plugin, allow you to measure your brand’s online social presence, and the simple due-diligence of keeping your eye on reactions to the content you’re putting out there, such as replies on tweets and comments on videos or posts, can be just as effective a metric. [...]

December 18th, 2010 Nadine LaRoche 1 comment

And the award goes to…

Well, Mark warned you we’d be taking liberties at our inaugural Trampoline Social Media Awards and I suppose this takes the cake: guilty of becoming a little too hung up in the, uh, socializing at our client party last week we didn’t actually make it to the awards. Though, perhaps the alternative—via this online forum—is indeed more suiting.

And so, without further ado, the awards:

The Wheel

With this award, we recognize two clients who have best demonstrated their understanding that the social media wheel has indeed already been invented: tools and sites such as Facebook, Twitter, YouTube and Vimeo, and blogging capabilities made available through open source CMS like Wordpress and Drupal, make it easy to leverage the benefits of social media without much groundbreaking upfront work. What comes next is taking those tools and making them your own. And so we congratulate the Winery Association of Nova Scotia and Snow Recruit for maintaining a stellar Twitter feed and Facebook wall, establishing a consistent and engaging presence in the social media sphere. [...]

December 14th, 2010 Nadine LaRoche Be the first to comment »

Best of 2009: Community initiative

About a year ago, I found myself in a gutted room on Barrington Street, sitting on a rickety chair with a big, fat marker in my hand. It was a brainstorming session for a communal business centre—a hub for freelancers, creative types, entrepreneurs—and a good friend had invited me along with little introduction. Each of us in attendance, many of whom had just met, had been handed said hefty writing tool to map out what we thought the space (what would later be the Hub Halifax) should look like, where we saw the walls, the desks, the rooms and the details finding a home. From the very beginning, the Hub has been all about collaboration. [...]

December 14th, 2009 Nadine LaRoche 3 comments