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Who saw this coming? For the past 10 years, communication experts have heralded a new dawn where the “consumer is King” and companies would lose control of their products and brands to their customers. But like most trends, it took longer to take hold and the reality is not exactly as predicted. [...]
Attended the Marketing Awards and I now get the difference between us and them. When I say ‘us’ and ‘them’, I mean Halifax and Toronto. Here (I’m sitting in a Starbucks off Queen St. W, TO), they are frightened and paranoid. This manifests itself as cranky and critical. [...]
As promised on Monday, here is quick re-cap of Peter Korecki’s presentation at our I’ll Buy That event last Thursday. Earlier in the week, I talked about “recession” being a state of mind. Peter, who is the president of Pierceys Building Supplies, would rather think of it as a re-strategizing period, or maybe a market-evaluation opportunity and definitely a staff re-programming exercise. Peter told us that if we get nothing else out of this time of crises we need to realize that “Everything is negotiable. Everything!”
I’m very happy to report that we held our first (and hopefully annual) I’ll Buy That Retail Forum last Thursday afternoon here in the Brewery. The Labatt Beer Institute was a marvelous host and I like to think that people stuck around for more than a free beer or two at the end. I was thrilled with the turnout as we had over a dozen clients in attendance. They were treated to three excellent speakers who covered a wide range of topics. First, Christine James from the Canadian Retail Council gave us an update on what is going on in her world. Although her presentation touched on a number of issues that were of great interest to the retailers in the audience, it was the current credit card and banking issues that generated the greatest discussion. Christine said she is available to any of you for more information on these or any other issues atlantic@retailcouncil.org. [...]
A new year represents an opportunity for a fresh start. And this year more than ever.
With a growing lack of confidence in the economy and fears of recession, how can you make this year better than the last, while keeping marketing costs down? [...]
With everything melting down in the financial markets, I couldn’t help but think about a dinner I attended last spring with the keynote address by the CEO of the New York Bank of Mellon, Bob Kelly. [...]
I know it has been almost 2 years since we pooped the bed over the Commonwealth Games, but I’m just now getting over the pain and almost over my embarrassment. Still not sure if enough time has passed for us to show our face again in public but more on that a little later. [...]
At trampoline we’re always looking for interesting and worthy ways to put our skills to work in the community. So when Mike Hachey from Egg Films approached us with a great idea, we couldn’t say no. [...]
