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Everyone involved in Get Up There is doing their part to raise awareness about colorectal cancer, which is the third most diagnosed cancer and the second leading cause of death from cancer. [...]
This was a fun project. Our client, Joachim Stroink of the Trail Shop, approached us about the Boot It Up fundraiser — happening for the first time in the Maritimes this year — and we were pleased to participate. My creative partner, graphic designer Crystal Oicle, and I were given a pair of Blundstone boots and total artistic freedom. [...]
When it comes to social media, know your audiences.
Gen Y – the group also referred to as Millennials – is commonly classified as those born in the 1980s and ’90s, who are direct results of a technologically advanced upbringing. Raised in a wireless reality, with cellphones and iPods in hand, Gen Ys are web savvy beyond their years. [...]
Just a few weeks before Christmas, graphic designer Crystal Oicle and I were tasked to created the trampoline Christmas card.
In its 87th year, the Marketing Awards honours the country’s best and brightest in advertising creative. The event draws from the top in creative minds across the country to assess the entries and bestow the honours. This year, our own creative director, Brad Dykema, is among the chosen jury members (click here for a full list of jurors). [...]
MacIntosh’s Apple, the Playboy bunny, the flaming red lips and tongue of the Rolling Stones. All recognizable without explanation, each logo has made an unforgettable mark on global culture. [...]
