Author Archive - Larry Bootland

Saint Mary’s Facebook contest: a huge success.

Faithful readers of our blog and visitors to our site will already know that a few months ago we created a unique contest for our client Saint Mary’s University—one that centred around a custom-built Facebook App that encouraged users to interact with the brand by submitting their own version of a Saint Mary’s ad. Now that the contest has wrapped up, we created a short video to capture the intent, mechanics, and results of the campaign. We tried to make sure it was entertaining, so we hope you enjoy it. [...]

Best of 2009: Wings

One highlight of my week is our Thursday get together with friends. A chance to catch up, have a laugh and make plans for the weekend. Before moving to Halifax, our locale of choice was George’s on 17th in Calgary. I don’t consider myself a connoisseur of the domestic fowl, but I have been known to fill a few bone buckets. [...]

There’s something you need to know

By reading The Chronicle Herald every day, you’re seeing the whole picture on the issues that are important to Nova Scotians.

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