The other day I did something odd. I walked into a bookstore and bought a book right off the shelf. It might have been peer pressure (Lindsey/Nadine!), or it might have been the bright red starbursts on the front and back covers (Brad’s favourite!). But really, I think I can chalk it up to 2 small words: Terry O’Reilly. Anyone familiar with this name will know they’re in for a treat with this book. An extension of his popular CBC radio show Age of Persuasion, O’Reilly waxes poetic on a variety of advertising topics. A consummate storyteller, he’s brought his A game with this offering, switching nicely back and forth from amusing anecdotes to advertising parlance to historical references. In an effort to organize all this in an aesthetically interesting manner, he uses “callouts” in the margins of each page to provide further information. [...]
March 9th, 2010
Erin Lynch
Today I attended a launch event for an important initiative being undertaken by Halifax Regional Municipality and Conserve Nova Scotia. Metro Transit has acquired two brand new, hybrid buses to service two of the city’s busiest routes — #1 and #10. Trampoline was proud to be involved with the creation and design of the artwork for the bus wrap and the associated micosite, www.getonboardhrm.ca, provides information on the project itself and the technology behind the hybrid buses. Make sure to check out the nifty ticker as it counts the amount of greenhouse gases reduced over the duration of the project. [...]
March 2nd, 2010
Erin Lynch
Since the majority of my colleagues are blogging about the good “goods” of 2009, I thought I’d be somewhat different (somewhat?) and write about one of my best experiences of 2009. Well, maybe not the best as it’s not fit to print (wink).
Moving on… [...]
January 7th, 2010
Erin Lynch
For the fifth year running, Trampoline Branding committed its time and resources to creating the collateral pieces for the Autism Golf Ball, an amazing annual fundraiser. This year, as Account Manger for the AGB, I was honoured to attend the event this past Saturday night at the Cunard Centre. [...]
October 20th, 2009
Erin Lynch
The profanity-laced tirade from Serena Williams this past week at the US Open has me wondering about the double-edged sword that is celebrity endorsement. Something that might have turned into a real PR and branding nightmare has dissipated significantly and the winds of negativity seem to have blown over. Serena handled herself well in the fact that she admitted that she let her emotions get the better of her. She took responsibility for her bad behaviour and apologized. She did not try to scurry away from the spotlight or place blame on someone or something else. To sum up, she simply “manned up”. [...]
September 16th, 2009
Erin Lynch
I’ve been called many things in my days; a traditionalist being one of the more benign. Which brings me point blank to the subject of my blog. Lately I’ve seen an ever-worrisome propensity of marrying what I deem the higher arts — opera, dance, symphony, visual art — with the more base “art” forms — including, but not limited to, pop music and reality television. [...]
March 31st, 2009
Erin Lynch
A Cape Breton gal born and bred, Erin traded in the tar ponds of Sydney for the windswept marshes of Sackville, N.B. where she received her Bachelor of Commerce, Major in Marketing from Mount Allison University. In addition to her formal education, Erin enrolled in the school of life and has travelled overseas extensively, living in both Scotland and The Netherlands. With respect to her work at trampoline, as the old adage goes, "if Erin doesn't know, it ain't worth knowing." In her spare time, Erin owns and operates Step Lively School of Dance, and waits for Adam to propose. 
