After spending four years completing his Bachelor of Business Administration in the thriving metropolis of Antigonish, Nova Scotia, Dorian decided to explore other major cities around the world. Although sporadic trips were exciting, the novelty of serving double tall lattes faded fast. Thus returning to his native Halifax was a no-brainer, as too was his decision to pursue his passion in advertising. However, when Dorian isn’t crutching around the office, he enjoys relaxing with friends and taking in the best sounds and suds Halifax has to offer. You can find anything from Jazz to House music on his iPod… just not the Jonas Brothers. PR
Toyota, Tiger and Taylor Guitars
Corporate crises, PR catastrophes, and customer care conundrums seem to occur all to frequently these days. Maybe my youthful naivety has gotten the better of me, but off the top of my head I can list a slew of corporate hiccups that have occurred in the past two years alone that made more headlines than Avatar. Maybe that’s a good thing (the fact that they get more attention than a 3-D film), but the frequency cannot be healthy. Tiger being dropped by Accenture, and Taylor guitars being dropped by United may not be overly significant in the grand scheme of things, but when the pedal suddenly drops on a Toyota, real damage is done. However, how do these companies pick up the pieces and recover successfully? [...]
March 18th, 2010
2 comments
