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Over the past year, many companies have jumped on the social media bandwagon, acknowledging that it’s more than just a trend. While many social networks have come and gone, others, like Facebook and YouTube, have proved their longevity. [...]
The word conversation has become synonymous with social media. Appropriately so, as it encapsulates one of its most useful features for companies— the ability to engage in two-way communication with your audience. [...]
If you want your social media presence to stand out and provide instant gratification for your customers, encourage participation with contests. [...]
If you suffer from social media distraction — and believe us, we know how time consuming it can be — set a consistent posting schedule and content plan. Not only will this benefit your time management, but it makes it easier for your audience as well. [...]
Are you with us so far? Social media is certainly involved, but it doesn’t have to be complicated. [...]
Like most New Year’s resolutions, diving into the social media world can’t dry up by February first. Stagnant pages and stale information becomes wallpaper in a vibrant, ever-changing online landscape. [...]
This is the first installment of our 12 days of social media. Each day, until December 24, enjoy a social media tip that will help grow your brand in the new year.
The beauty of leveraging the benefits of social media is that the tools already exist. Instead of building from scratch—and wasting budget and resources—partner with the third-party tools and communities where your target audience and demographic already spend their time. [...]
It’s no secret that I love to shop. I’m a borderline shopaholic when it comes to clothes and shoes. When I’m approaching such a store I get giddy, anxious and uncontrollably driven, especially when I’m carrying an obliging piece of plastic. [...]
It’s not just another Wordpress blog. Ignite the Spirit, the newly launched blog and website for the Central Nova Scotia Civic Centre Project, brings awareness and progress updates on the build of this highly anticipated facility. The centre is expected to house a 3,200-seat event venue, an NHL-sized ice pad, three-lane walking and jogging track, pool, fitness and wellness centre, rock climbing and more. The aim of the new blog is to communicate with the Truro community, whether it be an upcoming event, recognition of the projects’ partners or conveying ways people can get involved. The facility isn’t due to open until Fall 2012, but instead of leaving everyone in the dark on its development, we have opened the door to ongoing discussions through the blog and the use of social media. [...]
