Now that another year of CATCH, The Nova Scotia Seafood Festival is behind us, so is our Augmented Reality-based campaign for the event. If, during the campaign, you never had the pleasure of meeting Figgins, our contest host-fish, don’t despair. We’ve created a video showcasing the various components of the campaign–including our friend Figgins–and summarizing the impressive results. We’re proud that we managed to harness the power of an emerging technology in a much more than token way. Once again, it seems that unconventional thinking, great ideas, and the desire to work together can make great things happen in the online realm. [...]
Marketing types and Internet aficionados alike flocked to the Atlantic Internet Marketing Conference in Halifax last week where more than 20 speaker addressed 35 different workshop and keynote topics from Internet Marketing 101 to Innovate or Die: Brand Building in 2010 to Marketing in a Hyper Social World.
Several members of our team attended AIM sessions and had this to say: [...]
See what our staff has to say about the iPad. Read more to view video. [...]
Tramps speak out on the best and worst moments of the 2010 Vancouver Winter Games. [...]
Just getting here now? You’ve got some catching up to do: [...]
December 24th, 2009
Staff
An AdAge article notes “the debate rages on in marketing circles around the world: what works best — online or offline advertising? The answer is YES. To both.” [...]
December 23rd, 2009
Staff
During the Second World War, a small watch company was the first to put an ad on a new, unproven advertising medium. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over “America runs on Bulova time.” [...]
December 22nd, 2009
Staff
Many companies have relied on outside social media consultants and agencies (and unfortunately a few gurus) to help them get started with social media. That can work in the beginning, but it’s hard to be truly ’social’ and ‘authentic’ when somebody who isn’t part of your company is managing your social media presence. For companies that see social media as a long-term must, it’s time to consider building a competent in-house team that focuses, in whole or in large part, on social media. [...]
December 20th, 2009
Staff
Collaboration is a huge part of what we do. And creative minds don't always think alike. But that's what keeps things interesting around here. This post was written in cooperation by members of the Trampoline Branding staff. 
