The other day I did something odd. I walked into a bookstore and bought a book right off the shelf. It might have been peer pressure (Lindsey/Nadine!), or it might have been the bright red starbursts on the front and back covers (Brad’s favourite!). But really, I think I can chalk it up to 2 small words: Terry O’Reilly. Anyone familiar with this name will know they’re in for a treat with this book. An extension of his popular CBC radio show Age of Persuasion, O’Reilly waxes poetic on a variety of advertising topics. A consummate storyteller, he’s brought his A game with this offering, switching nicely back and forth from amusing anecdotes to advertising parlance to historical references. In an effort to organize all this in an aesthetically interesting manner, he uses “callouts” in the margins of each page to provide further information. [...]
Event
A Canadian Cinderella story
Did you see the gold medal game? Of course you did – everybody did. The fact that everybody knows what I mean when I say the gold medal game is a case in point, but what about those who didn’t watch the Canada vs. U.S. gold medal men’s hockey game? The triumphant victory isn’t even 48 hours old, but yet it’s almost old news. Have instant news updates and social media redefined the meaning of “news”, or is it just expected that everyone knows what’s going on by the minute? [...]
Event
Building a cleaner, greener community
Today I attended a launch event for an important initiative being undertaken by Halifax Regional Municipality and Conserve Nova Scotia. Metro Transit has acquired two brand new, hybrid buses to service two of the city’s busiest routes — #1 and #10. Trampoline was proud to be involved with the creation and design of the artwork for the bus wrap and the associated micosite, www.getonboardhrm.ca, provides information on the project itself and the technology behind the hybrid buses. Make sure to check out the nifty ticker as it counts the amount of greenhouse gases reduced over the duration of the project. [...]
Advertising
Happy Advertising Week
OK, so maybe Advertising Week isn’t huge in Halifax yet, however we are considered one of the six creative hubs in Canada that celebrates it. One of the events held in Halifax was Monday night’s screening of Art & Copy, a film about advertising and inspiration by Doug Pray. [...]
Best of 2009
Best of 2009: Weekly party
Since the majority of my colleagues are blogging about the good “goods” of 2009, I thought I’d be somewhat different (somewhat?) and write about one of my best experiences of 2009. Well, maybe not the best as it’s not fit to print (wink).
Moving on… [...]
Video
A trampoline take on the 2010 Olympic Games
Tramps speak out on the best and worst moments of the 2010 Vancouver Winter Games. [...]
Guest Blogger
Varying degrees
Editors’ note: Dorian Burns-Coyne is a recent graduate of the Gerald Schwartz School of Business at St. Francis Xavier University with a Bachelor Business Administration and Major in Marketing. He is now pursuing his passion to establish a career in the ad industry.
It seems that getting an undergraduate degree is a prerequisite to securing a decent job these days, but is it always applicable? When I think back to my high school days, my biggest concern was not if, but where I would go to school. However, as a recent university graduate, I can’t help but look back and question if it was relevant to the career I wish to pursue in advertising. [...]
Best of 2009
Best of 2009: Yoga
I was in yoga the other day. I was in full lotus position. My chakras were all aligned. My mind is cleared of all clutter and I’m looking out of my third eye and everything that I’m supposed to be doing. It’s amazing what comes up, when you sit in that silence. ”Mama keeps whites bright like the sunlight, Mama’s got the magic of Clorox 2.” — Ellen DeGeneres
Yoga may seem like quite the fad these days with Madonna flashing her guns, people doing the downward dog with their pooches in Doga, and everyone’s favorite, nude yoga—the latest celebrity trend. However, yoga is a discipline that has existed among Hindus for thousands of years, and has frankly changed my life over the past 6 months. [...]
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